Website Audit Tips To Help You Uncover Your Website’s Little Secrets

Website Audit Tips To Help You Uncover Your Website’s Little Secrets

If your website isn’t growing your business, getting you traffic, leads and sales you need to find out why! A website audit will help you answer the “WHY” and if you want to find out what you need to know without having to wade through a pile of website stats, keep scrolling!

Your website should be running as a successful profit machine for your business. It should be bringing in fresh new audiences, getting you new leads, making you sales, but if it’s not, then it’s time to do a website audit or a website health check. A thorough website audit will help you work out why your website is not working for your business.

Here are 3 very simple ways to can uncover the naughty hidden secrets that is stopping your website from doing its job and grow your business online.

How to do a website audit?

1. Check the Tech

The first thing to look at and monitor on websites is whether the tech is working properly. As part of a website health check to make sure the website is running properly, a quick speed test is a MUST!

Remember when you had enough time to wander off and make a cup of tea whilst the page downloaded? Those days are well and truly over! We now expect a web page to load in under 3 seconds.

Having a slow website will put people off your business before they’ve even landed on your page AND Google knows this. So, your poor website will get penalised by Google and drop in the search rankings. That means fewer people will find you, fewer people will actually connect with your content and far fewer people will buy. Keeping your business stuck.

So, keep an eye on how fast your website is by using this simple online test.

Website Speed Test
This website will test your web pages loading speed on both desktop and mobile.
Website Speed Test Result
Just pop in your website’s URL and it will churn out a few suggestions on how to improve your results. We’re looking for a load time of under 3 seconds so if it’s taking longer than that, you know what to fix.

It’s free and easy. So, no excuses to not do it right now!

2. Look into your website rating

The second thing you need to be checking is your domain authority. This will give you a sneak peek into exactly how Google rates your website and how it will rank you against your competitors. The higher the score, the higher up you’ll be in the search results and the more likely your website will be found by the people who will buy from you.

Consider it a bit of a score card into where your website is right now.

Link Explorer
Hop onto moz.com and pop your website’s URL into their link explorer tool. Moz works out your current domain and page authority and comes up with a score from 0 to 100. The higher it is the better but you can also use it to see how well your competitors are doing compared to you so you can judge how much work you have to do to beat them in Google.
Link Explorer Result
Once you have your score you can scroll down on the page to find out some of the ways google is ranking your site. Such as how many great backlinks you have to your website. If your competitors have more links, bigger and better links from more websites with more authority then you can pinch their ideas and work to get some juicy links pointing over to your content too.

3. Discover the web traffic source

The third thing you need to find out in a quick website audit is whether people are finding your site at all. If you’ve no idea if people are even visiting your site or how they are finding you, you can’t hope to increase your sales.

So, how do find out where your website traffic is from? A quick free search in Semrush can give you such valuable information.

Semrush
You can sign up for a free account and enter your website URL. A quick search will give you an overview of exactly how much traffic you are gaining through google per month. That’s actual people searching for what you sell! And the more of them you can usher onto your website and into your world, the better.

Scroll down a bit further and you’ll see what words people are typing into google to find you. This knowledge is priceless!

Once you have these important, you’ll know what need fixing and can start to get your profit machine actually working for your business. So, try these three simple and easy website audit tips now and start growing your business!

Learn more tips on website health check and grow your business online. Check out Business Beautician Youtube channel:

3 ways to boost your sales page

3 ways to boost your sales page

Do you wake up in the morning and get that horrible sinking feeling? You nervously check your phone to see you yet again made no sales and your heart just sinks. All that work on your offer and money driving people to your sales page and nothing… or not nearly as much as you’d hoped. If this is where you start to feel like you’re a big launch failure, you’re not alone.

The good news is that there are changes you can make. Changes that can make a huge difference to making you those sales. Yes, even while you sleep. This post isn’t just about getting any more sales pings in your inbox. It’s actually putting you in the driving seat of converting your hard won leads into sales because if you don’t know where things are going wrong, then how can you fix them?

By now you might already know that nailing your sales page is the key to converting more of your audience and your leads into sales while saving you a whole lot of time and money constantly trying to collect a bigger and bigger and bigger audience. You should now have a good idea of how your current sales page is performing or really not performing with that all important sales page conversion number.

If you haven’t seen part one of my sales page training, click here to start there.

Here are three ways you can transform your sales page

Today, I’m going to walk you through three of the ways you could start to transform your ‘MEH’ sales page into a ‘YES PLEASE!!’ that will help you raise that conversion rate and make you more money. None of them that I have included here are A to B testing your headline or constantly changing the colour of your buy button. You can get really busy arguing over the little things when they’re really only ever going to budge your conversion rate up a tiny bit. That’s just rearranging the deck chairs on the Titanic. We need to get the big things sorted first. Are you ready?

#1, Define the results.

I know this might make you feel a little bit uncomfortable, after all, you’ve spent ages crafting your product. But people don’t want to buy your course. Sorry. They want to buy the result they will get. They won’t buy if it’s a fluffy, intangible sort of result like ‘just live a happy life’ or ‘the get healthy programme’ because what does that really mean for them? This is the most important part of your sales page because you want that result, that offer, to be irresistible.

Take a good look at the leading section that people see first. Are you selling that result? Clearly and unambiguously? Are you painting a picture of what they will get out of working with you? Does it actually seem like a no brainer offer?

For you to be able to get this out of your head and onto paper, let’s play the ‘so what’ game. Sometimes it is hard to get to the bottom of the real results people are searching for as we all get caught up in the how, the what and what we want to teach.

Take your very first sentence of copy and ask… “So what?”.

Let me give you an example. Let’s pretend I’m an online fitness instructor. Yes okay, you might have to use your imagination here… My intro to my sales page might start with something like “Six weeks online fitness programme”… sounds a bit boring, samey and so whatish really. Then we ask…

“So what?” – So you can get fitter in six weeks.

Ask it again… “So what?” – So you can touch your toes.

“So what!?” – So you can feel better, quicker.

“So what?” – So you aren’t puffing your way up the stairs every day.

“So what?” – So you can enjoy a more active fulfilling life with your kids.

And again and again and again, until you get to the heart of what you are really offering to them.

Now, rewrite your original sentence with THAT result front and centre. This is the real result your buyers will get from your offer. And this is what will really capture their imagination and get them to really see the changes and transformations they can achieve with your service. To make it irresistible and a no brainer at the price you’re offering it at! Would I pay £497 pounds for six weeks of exercise. No! Would I pay £497 to stop feeling like I’m a puffer engine every time I walk to Morrison’s and get to a place where I can just start to enjoy activities with my kids again? Yes. I still can’t play football but, yeah, I’d buy that.

#2 Make it easy!

It’s amazing how many obstacles we can put in the way of people buying from us. If your sales page is a long essay that people need to invest all their time and energy in picking apart, they 1) probably won’t and 2) won’t focus on the really important parts of your sales page. You have to guide your customers through your page so they pick up the right bits of information effortlessly. It isn’t a game of who can write the most persuasive words, but who can write the least to say the most.

Chunk down your sales page copy into easy to read bite sized chunks with each bite having its own purpose in guiding them through the page and to the big BUY button at the bottom. I like to separate out each of these chunks into separate sections. Each with their own function. It makes writing powerful copy SO much easier, but it also gets rid of the “What the hell do I write?!” panic too.

There’s a certain formula for creating a winning sales page that takes your lead on a journey from “what’s this about?” to “Oh, I’ve gotta have it.” I’ve put together a really quick sales page cheat sheet that will make sure that you include all the necessary sections for maximum conversions. It’s free. Click here! I optimised sales conversions from 3% to over 8% with this formula, which for my programme is way over the standard conversion rate of 2-3% on the sales page.

# Set a deadline

Get them to make a decision. I’ve got a long wish list of things on Amazon and Etsy and goodness knows how many other online stores full of things I’d kinda like to buy, but I just never have. Some items have been on there for years and to be honest I’ve no idea why I added some of them. How would you feel if those items were suddenly soon to be discontinued? Or put on sale? Tomorrow? I need to decide, do I want to buy this or not? And your sales page needs to ask your customers to make that decision NOW. Not in a few weeks, months, years, who knows what time but by your deadline time.

It’s not sleazy or nasty to give them a deadline or a date when the price goes up or the programme closes its doors because it’s an opportunity for them to make that choice and set a deadline. Show them the choice they would need to make and what would happen if they don’t buy now versus what would happen if they do.

I hope you’re starting to see that the craft of creating a really high converting sales page is not centred around your products but around what your customer needs. Shouting about your 300 training videos and workbooks is not going to sell your offer. Make sure you grab your sales formula cheat sheet here and turn your sales page into a winner.

Plus, if you want to see this formula in action, you can hop on over to this video as I take you through the transformation of my brand up sales page!

3 tips for a high converting sales page design!

3 tips for a high converting sales page design!

If you struggle with sales page design and selling your amazing products, then this post is for you!

I’m sharing a mini training on how to find the conversion rate for your current sales page and then tell you three ways to transform your sales page so that it does the selling for you.

Are you in? Thought so! 

The first launch I ever did in my business was a mixed bag of panic and fear, jubilation and awe that I had created something that would truly help other entrepreneurs AND who would be happy to pay me money for it!

No, I didn’t get hundreds of sign ups for my little £97 course, but I was amazed that 10 whole people put their trust in me to help them brand and design their website. 

My first online course was born! I was hooked.

BUT I had thrown my offer out there with no real understanding of HOW it would sell and how I could repeat the process, again and again, to scale it up and help more people. And as a result, it never really grew.

I started with a simple web page, a buy now button, a few pics and a mentor who was happy to share with her audience. 

A great start! Simple, easy, quick but missing many of the key ingredients that could have conveyed my message SO much better, shown MORE people how my offer could HELP THEM and could have taken their hand and walked them through the opportunities and possibilities that my offer opened up. 

And every time I launched that programme, I just tried to get it in front of more and more people – which was quite frankly, exhausting.

Can you spot the MASSIVE mistake there?

If you could choose right now, would you rather spend more hours growing an ever bigger audience in the hope they connect, start following you, start engaging with you and perhaps buying from you 

… or would you rather help the crowd you already have around you. The audience that have ALREADY connected, followed, engaged and maybe even bought from you before. 

The latter, right?!

So… how can you CONVERT more of those already invested in you peeps into buying your offer?

Answer: We need to look at your SALES PAGE

We need to understand the number it is converting at NOW and what you need to transform it into a high-converting sales page. 

If this is where you grimace over having to figure out the numbers … no worries, I’ve got you and it’s not difficult. (If you are on a platform like Kajabi or SImplero you’ll have these conversion stats when you look at your marketing dashboard)

1. Just work out how many people visited your sales page last time you launched. If you are on WordPress a quick dive into Google Analytics page report will show you the number.

2. Then find out how many sales you made

3. Divide number of sales by number of sales page visitors and then x100

Hooray! This is your % conversion rate for your sales page.

But what is a GOOD conversion rate?

It really depends on whether you are selling to people who know you (warm leads) or ones you don’t (cold leads) but a good standard is over 2.5% at the very least. The top converters will convert nearer 10%

What did you get?

If your sales page is lurking around the 1% then I bet you are missing out on some of the 15 sales page essentials needed to make it a high-converter. Or, maybe you have all the puzzle pieces, but they are all in the wrong order! 

If this is you, then you’re leaving money on the table.

If this is something you really need to work on but just don’t know how or where to start (which I assume you do, otherwise you wouldn’t still be reading)

Here’s how to get started…

 

3 ways to transform your sales page…

For more content just like this make sure to subscribe to my YouTube channel and hit the bell so that you’re the first to be notified when there are new videos released. 

 

TIP #1 Define the Results

I know, this might make you feel a little uncomfortable, after all, you’ve spent ages crafting your product. BUT people don’t want to buy your course, they want to buy the result they will get.

The result they can get for a certain price. Customers will buy if they WANT THAT RESULT! They won’t buy if it’s a fluffy, intangible sort of result like ‘live a happy life’ or ‘The get healthy programme’

This is the most important part of your sales page design because you want THAT result, THAT offer to be IRRESISTABLE! 

So, take a good look at your leading section (the bit people see first). Are you selling that result, clearly and unambiguously? Are you painting a picture of what they will get out of working with you? Does it actually seem like a no brainer offer? 

PLAY THE ‘SO WHAT’ GAME

Sometimes it’s hard to get to the bottom of the real results people are searching for as we get all caught up in the how and the what we are going to teach. So let’s play a little game…

  1. Take your very first sentence of copy and ask so what? 
  2. And then ask ‘so what?’ again,
  3. And again
  4. And again … until you get to the heart of what you are REALLY offering.

Now, rewrite your original sentence with THAT result front and centre.

Is THAT result irresistible at the price you are offering?

 

TIP #2 Make it easy!

It’s amazing how many obstacles we can put in the way of people buying from us. If your sales page design is a loonnnnnng essay that people need to invest time and energy in picking apart they 1. Probably won’t and 2. Won’t focus on the really important parts of your sales page.

You have to guide your customers through your page so they pick up the right bits of information effortlessly. It isn’t a game of who can write the most persuasive words but who can write the least to say the most.

Chunk your sales page copy down into easy to read bites, with each bite having it’s own purpose in guiding them through the page to the big buy button.

 

TIP #3 Get them to make a decision

Do you have a wish list of things you really would love to buy on Amazon but never have? How would you feel if those items were suddenly soon to be discontinued, or put on sale that ends tomorrow?

You’d need to DECIDE, do I want to buy this or not.

Your sales page design needs to ASK your customers to make a DECISION now. Not in a few weeks, months, years, who knows time, but BY YOUR DEADLINE time. It’s not sleazy or nasty to give them a deadline or a date when the price goes up or the programme closes its doors. 

It’s an opportunity for them to make a choice.

So set a deadline.

Show them the choice they need to make – what would happen if they don’t buy now vs what could happen if they do.

 

And that’s it!

I hope you are starting to see that the craft of creating a high-converting sales page is not centred around your product, but around what your customer needs. Shouting about your 300 training videos and workbooks is not selling your OFFER.

Let me know if you have found this article helpful – I’d love to know if you utilise any of the tips above and the results you get!

For more tips and tricks on how to build a money making website, head over to my YouTube channel and subscribe or check out the rest of the posts in my blog where I discuss everything from the 4 steps to planning out your successful website to 6 essential branding elements for small business!

Must-Have WordPress Plugins

Must-Have WordPress Plugins

Don’t want to get hacked, lose or even destroy your own website? Then you’re going to want all five of these MUST-HAVE WordPress plugins before your website turns into a horror show.

It’s a website owner’s nightmare but it’s actually really easy to avoid the website of doom. I’m Kat Reynolds, website strategist and I’ve helped thousands of small business owners to grow their business through their websites. I always recommend starting a website with these five plugins and they’re all completely free!

5 Must-Have WordPress Plugins

For more content just like this make sure to subscribe to my YouTube channel and hit the bell so that you’re the first to be notified when there are new videos released. Let’s get started on those must-have WordPress plugins.

The Security Plug-in

The first plugin I always install is a security one. One of the top fears of business owners I work with is that their website is going to get hacked. Yes, this is a problem and they can take over your site, add hidden files.  I even had one client whose website hosted a whole secret porn site in the back end. She had no idea about it! You don’t want that –  no one wants that! So, always install a security plug-in to stop the nasties from getting in.

must-have wordpress plugins security

Hop onto your WordPress dashboard and click new plugins and there are so many options for security. My preferred option is Wordfence Security, it does the job without too many tweaks for the basic plugin and the free version is absolutely fine! Others, like iThemes Security and All-In-One, are great too. They will all block hackers from logging in, scan for malware and are all constantly updated to respond to any new vulnerabilities. Just don’t leave your website unprotected!

The Backup Plugin

Plugin number two is the backup plugin. Yes, many hosting services include some level of backup but they often save to the same server that you’re hosted on. If that server goes down – not good! So you want to make sure you have control of your own website.

A backup plugin will also protect you from the “oh my gosh I just broke my website, I lost my content, I accidentally deleted all my products!” nightmares you’ve probably already run through your head.

I recommend UpdraftPlus because it’s super easy to set up and makes sure your site is backed up to a safe space. It is also super easy to resurrect if things do go a bit pear-shaped. Just activate the plug-in and you’ll be taken through to complete your first backup. Then you’ll need to automate your backup. (So you don’t suddenly discover that the last time you backed up was 20 blogs ago and you’ve lost all that work!)

must-have wordpress plugins updraft plus

Choose daily backups for the database, which saves all the words and things, and weekly for the files. Then choose a platform to back up to and you’re covered for any “oops i did it again!” moments.

I know the fear of people hacking or breaking your site puts so many entrepreneurs off from even starting a website. Is this you? Type ‘solved!’ in the comments below – because now your security and the backup plugin is sorted, you really can’t break your own website anymore.

Website of doom averted!

The next three must-have WordPress plugins are there to make sure your website works for your business, starting with plugin number three – your caching plugin.

The Caching Plugin

A successful website needs to be fast. Your website visitors won’t want to wait around for the site to load. Really, you only have about three seconds to make an impression before they click away. Also, Google will rank your website higher if your website is faster. A caching plugin basically saves your page information so it can serve it quickly to your website visitors. It can cut vital seconds off your load time, which is crucial for getting more views.

I use SiteGround Optimizer. It’s dead easy to set up, with just the right amount of options to turn on without looking horrendously complicated.

must-have wordpress plugins siteground optimizer

However: it’s only available if you host with SiteGround (my favourite hosts – link here!)

There are loads of caching plugin alternatives though. Such as WP-Optimize, which also has some really good features to optimize your database and files. It also smashes up your images so they aren’t enormous. Test a couple out! Test your website speed using a tool like Pingdom Speed Test, before you activate the plugin and after. Then you can see which one does the job best for your site.

The SEO Plugin

Plugin number four is your SEO plugin. Now, this little tool won’t get you to the first page of google but it WILL help you optimize your site and content to be Google friendly. I recommend the very popular Yoast SEO.

 wordpress plugins Yoast SEO

It adds a very handy little SEO tool below the text editor, so you can optimize your pages, your posts and your products for a particular keyword. It then grades your efforts from red to green and gives you lots and lots of hints to improve your content. Plus, you can then edit the excerpt that appears on the Google search results so you can get more click-throughs.

This plugin is a must if you want your website to be found.

The Analytics Plugin

Plugin number five is your analytics plugin.

I know…the thought of stats might make you come out in hives

However, it’s so important to know how your website is doing because it has a job to do! If it’s not bringing in the visitors and not making you sales, you need to be able to see where it’s all going wrong. You will need to connect up to Google Analytics and Google Search Console.

Google Analytics will show you:

  • All the figures you need
  • The visitor numbers
  • What they’re looking at
  • What activity they’re up to on your site.

Google Search Console will tell you how your site is being found.

You can connect to these by adding code to your header –  not the most beginner-friendly solution! This is why I recommend using a plug-in like Monster Insights which takes you through the process of linking up to Google Analytics. It will also show you some of the stats right on your WordPress website. Super easy and super handy!

google analytics monster insights

So, those are the five must-have WordPress plugins that will stop the ‘website of doom!’ from raising its ugly head. They’ll make sure your website is doing its job and bringing you in more business.

Are you going to be adding any of them to your website? Let me know in the comments.

Kat x

The sales tactics used by 8-figure businesses!

The sales tactics used by 8-figure businesses!

Ever wondered how those 8-figure business owners get their customers to commit to their products? It’s all down to having WINNING SALES TACTICS! Through all of their marketing, to their perfect sales pages – they have it covered. So, how do you do the same?

Want to know what makes those 8-figure businesses sales pages so successful? In the video below, I take the BOSSBABE Societe sales page – their main money-maker -and study every little section. I dig the dirt on their online membership sales page to find out what makes it SO profitable and give you 12 ways you can steal their sales tactics for your own sales page.

Watch as I show you the EXACT conversion-first and sale psychology tactics they use that you can steal for your own sales page! Then, stick to the end where I’ll take my time machine back to their previous sales page and reveal what key thing they changed to massively improve their sales page conversions last year.

I’m Kat Reynolds and I help small business owners build powerfully successful online brands and websites. Ones that actually get more traffic, get more leads and get more sales! Let’s jump on in.

Steal those sales tactics!

Now you’ve watched me talk through a winning sales page, it’s time to put these tactics into action. To make it easier, I’ve collated the 12 SALES TACTICS discussed in the video and put them into a worksheet for you to use right away. Best news – it’s totally free! As a reminder, the worksheet covers the following areas:

  1. How to focus your marketing on your chosen product.
  2. Four elements to a sales page header.
  3. How to use a permanent top menu.
  4. Use words that speak to your audience.
  5. Using storytelling to poke the bear!
  6. Powerful images that show not tell.
  7. Boost up your case studies.
  8. Make the choice clear!
  9. How to do pricing.
  10. Bonus sections.
  11. Leave no question unanswered.
  12. Make your CTA’s stand out.

Download here for FREE:

Kat xx