What is a brand? It isn’t just your logo!

What is a brand? It isn’t just your logo!

A brand isn’t just a logo? So what is a brand? Have you ever played one of those board games, “Logo What am I?” or “The Logo Board Game”? Players have to guess the company or product from their pictures, packaging, flavours, advertising,...
How to create branded images using stock photos

How to create branded images using stock photos

Create branded images using stock photos Let’s take a look at how you can create branded images using stock photos. When you are starting out as a business, stock image websites can be a godsend. These beautifully curated photos can lift your brand so you can...
Show don’t tell – create the fantasy

Show don’t tell – create the fantasy

Whether you are selling a shiny product that will revolutionise lives, an online service or course that will help and inspire or even just a new bathroom cleaner that will stop that horrid browny grout thing – you need to SHOW your customers the dream (yes I do...
How to Create Balance in Your Branding Images

How to Create Balance in Your Branding Images

This lovely little butterfly fluttered around our feet as we explored the castle walls at the Archbishop’s Palace in Wells.     I was surprised to get such a good shot of it with my phone but I love the contrast of the soft purple-blue of his wings and the light...
Turn up the Volume in Your Business

Turn up the Volume in Your Business

Turning up the volume in your business …doesn’t mean shouting, using CAPS, or surrounding everything with neon flashing lights. It’s creating harmony and focusing your efforts that gets you heard. Reducing clutter both visually and in your copy will...
Are you procrastibranding?

Are you procrastibranding?

Procrastibranding! I love this word, it so totally sums up the predicament many business owners get themselves tangled up in. I can’t take credit for the word, I first heard the word procrastibranding when listening to Denise Duffield Thomas...