3 tips for a high converting sales page design!

3 tips for a high converting sales page design!

If you struggle with sales page design and selling your amazing products, then this post is for you!

I’m sharing a mini training on how to find the conversion rate for your current sales page and then tell you three ways to transform your sales page so that it does the selling for you.

Are you in? Thought so! 

The first launch I ever did in my business was a mixed bag of panic and fear, jubilation and awe that I had created something that would truly help other entrepreneurs AND who would be happy to pay me money for it!

No, I didn’t get hundreds of sign ups for my little £97 course, but I was amazed that 10 whole people put their trust in me to help them brand and design their website. 

My first online course was born! I was hooked.

BUT I had thrown my offer out there with no real understanding of HOW it would sell and how I could repeat the process, again and again, to scale it up and help more people. And as a result, it never really grew.

I started with a simple web page, a buy now button, a few pics and a mentor who was happy to share with her audience. 

A great start! Simple, easy, quick but missing many of the key ingredients that could have conveyed my message SO much better, shown MORE people how my offer could HELP THEM and could have taken their hand and walked them through the opportunities and possibilities that my offer opened up. 

And every time I launched that programme, I just tried to get it in front of more and more people – which was quite frankly, exhausting.

Can you spot the MASSIVE mistake there?

If you could choose right now, would you rather spend more hours growing an ever bigger audience in the hope they connect, start following you, start engaging with you and perhaps buying from you 

… or would you rather help the crowd you already have around you. The audience that have ALREADY connected, followed, engaged and maybe even bought from you before. 

The latter, right?!

So… how can you CONVERT more of those already invested in you peeps into buying your offer?

Answer: We need to look at your SALES PAGE

We need to understand the number it is converting at NOW and what you need to transform it into a high-converting sales page. 

If this is where you grimace over having to figure out the numbers … no worries, I’ve got you and it’s not difficult. (If you are on a platform like Kajabi or SImplero you’ll have these conversion stats when you look at your marketing dashboard)

1. Just work out how many people visited your sales page last time you launched. If you are on WordPress a quick dive into Google Analytics page report will show you the number.

2. Then find out how many sales you made

3. Divide number of sales by number of sales page visitors and then x100

Hooray! This is your % conversion rate for your sales page.

But what is a GOOD conversion rate?

It really depends on whether you are selling to people who know you (warm leads) or ones you don’t (cold leads) but a good standard is over 2.5% at the very least. The top converters will convert nearer 10%

What did you get?

If your sales page is lurking around the 1% then I bet you are missing out on some of the 15 sales page essentials needed to make it a high-converter. Or, maybe you have all the puzzle pieces, but they are all in the wrong order! 

If this is you, then you’re leaving money on the table.

If this is something you really need to work on but just don’t know how or where to start (which I assume you do, otherwise you wouldn’t still be reading)

Here’s how to get started…

 

3 ways to transform your sales page…

For more content just like this make sure to subscribe to my YouTube channel and hit the bell so that you’re the first to be notified when there are new videos released. 

 

TIP #1 Define the Results

I know, this might make you feel a little uncomfortable, after all, you’ve spent ages crafting your product. BUT people don’t want to buy your course, they want to buy the result they will get.

The result they can get for a certain price. Customers will buy if they WANT THAT RESULT! They won’t buy if it’s a fluffy, intangible sort of result like ‘live a happy life’ or ‘The get healthy programme’

This is the most important part of your sales page design because you want THAT result, THAT offer to be IRRESISTABLE! 

So, take a good look at your leading section (the bit people see first). Are you selling that result, clearly and unambiguously? Are you painting a picture of what they will get out of working with you? Does it actually seem like a no brainer offer? 

PLAY THE ‘SO WHAT’ GAME

Sometimes it’s hard to get to the bottom of the real results people are searching for as we get all caught up in the how and the what we are going to teach. So let’s play a little game…

  1. Take your very first sentence of copy and ask so what? 
  2. And then ask ‘so what?’ again,
  3. And again
  4. And again … until you get to the heart of what you are REALLY offering.

Now, rewrite your original sentence with THAT result front and centre.

Is THAT result irresistible at the price you are offering?

 

TIP #2 Make it easy!

It’s amazing how many obstacles we can put in the way of people buying from us. If your sales page design is a loonnnnnng essay that people need to invest time and energy in picking apart they 1. Probably won’t and 2. Won’t focus on the really important parts of your sales page.

You have to guide your customers through your page so they pick up the right bits of information effortlessly. It isn’t a game of who can write the most persuasive words but who can write the least to say the most.

Chunk your sales page copy down into easy to read bites, with each bite having it’s own purpose in guiding them through the page to the big buy button.

 

TIP #3 Get them to make a decision

Do you have a wish list of things you really would love to buy on Amazon but never have? How would you feel if those items were suddenly soon to be discontinued, or put on sale that ends tomorrow?

You’d need to DECIDE, do I want to buy this or not.

Your sales page design needs to ASK your customers to make a DECISION now. Not in a few weeks, months, years, who knows time, but BY YOUR DEADLINE time. It’s not sleazy or nasty to give them a deadline or a date when the price goes up or the programme closes its doors. 

It’s an opportunity for them to make a choice.

So set a deadline.

Show them the choice they need to make – what would happen if they don’t buy now vs what could happen if they do.

 

And that’s it!

I hope you are starting to see that the craft of creating a high-converting sales page is not centred around your product, but around what your customer needs. Shouting about your 300 training videos and workbooks is not selling your OFFER.

Let me know if you have found this article helpful – I’d love to know if you utilise any of the tips above and the results you get!

For more tips and tricks on how to build a money making website, head over to my YouTube channel and subscribe or check out the rest of the posts in my blog where I discuss everything from the 4 steps to planning out your successful website to 6 essential branding elements for small business!

How to build your brand on a shoestring budget

How to build your brand on a shoestring budget

Tips on how to build your brand on a shoestring budget

Is it possible to build your fantastic brand on a shoestring budget?

Yes! Knowing what makes your brand tick is a powerful place to start and there are many super whizzy apps and websites that will help you do it all yourself.

This week I’ve been talking about how you can build your brand on a shoestring budget, yourself, and make your job of creating visual super easy in a series of lives on Facebook.

I cover what a brand really is and why it is so important to get right, why you don’t have to be a professional designer to start, what tools you can use with no experience and much much more.

Grab a cuppa and a biscuit and have a binge-watch…

Episode 1: What is a brand anyway?

What a brand is and what it isn’t and why you should care. This one is important to get your head around as understanding what elements make up your brand is so central to getting the right message across to your audience.

Episode 2: Easy Design Tools for Beginners

My top (easy) design tools that YOU can use yourself. Yes, you don’t have to be a professional designer to build your brand. You can build it on a shoestring with these fabby, free online design tools. Some of these are so good I use them myself.

Episode 3: Easy Design Rules = Easy Design

How having an easy set of branding rules can save you time and have a much bigger impact. It’s not about being strict and limiting yourself but freeing you up to do the things that really matter in your marketing. And getting that all-important consistency.

Episode 4: How bog-standard generic branding is hurting your business (ouch!)

To build a successful business you need to show what you do better than anybody else. Using generic and overused branding can result in getting lost in the crowd, losing you credibility, brand loyalty and sales. Find out how to make your brand stand out and shout your message loud.

Episode 5: Why DIY is a GREAT option for branding when you don’t have a huge budget.

Yes. it would be lovely to have a big chunk of money to spend on branding but going DIY can help you boost your own knowledge, skills and brand strategy. Find out why DIYing your own brand can be a boon to your business.

Liked these but don’t know where to get stuck into building your brand yourself when you have a teeny tiny budget?

I can help! Check out my BrandUP Branding and Design Course. It’s made especially for beginners, people who think they are as arty as a carrot or business owners who feel embarrassed by the look of their own branding (eek!).  Find out more about BrandUP and get your business all branded up and attracting the right customers.

YOU CAN DO IT!!!
Kat

Don’t be bland – rock your brand

Don’t be bland – rock your brand

Not bland, brand

Don’t look like every other business out there – do yours with style

It’s not easy to be individual.

I’m not a very interesting dresser. My wardrobe is full of bland clothes, jeans, comfy trousers, plain tops and a couple of hoodies (so I won’t be allowed in Lakeside then). None of this reflects my bonkers personality. If I was to wear my character out there I’d probably be dressed in multi-coloured floaty dresses with a hint of tutu about them. Plus long socks because they are comfy. With ballet pumps because I hate wearing them without socks.

I don’t, because I’m not five, but really, because I’m just not brave enough. At least, not on the school run. So I stick to my Mummy Uniform.

But my business is another matter! As my brand has developed from staid (ish) to beautiful and magical I’ve found that it’s been closer to the real me. I find it easier to sell, to shout about, to write and to connect with people who love the five year old in me. I know I’m getting it right when my Dad looks at my latest video offering and shakes his head with the smile that says, ‘that’s my Katherine’. Well, I was dressed up as a Christmas tree! Big grin.

I love my business. It feels effortless and amazingly simple. I’m just being me and creating things I love! Am I smug? – well, maybe a bit.

I’m sure you started your business because you were passionate about what you do. It’s part of being an entrepreneur (even if you don’t really think you are one in your own head). You’ve created something that is totally yours and completely and wonderfully you. At least, it should be…

I know, we are told we need to appeal to our ideal customer, that our brand should attract the right people to buy. And that is true. But it is also really important that you don’t lose sight of who you are and your own contribution to the business. Your unique selling point may be a revolutionary way of doing things, outstanding customer service, a stand out invention that is going to change the world but without your character driving your brand there will always be a disconnect between your brand and your business.

Do you love your branding? Does it make your tummy do little flips of excitement? Do you love showing it off? Do you find it easy to create new content, sell new products and shout about your business all over social media? Yes? Great – go and make a cup of tea. No? Read on…

Here are 3 ways you can align your brand with your true, underneath it all, if you could, you would character.

  1. Put yourself in the limelight and shine

I work with a lot of solopreneurs whose business is all tied up with their expertise but when it comes to having their face up there in lights they all want to hide in a corner. ‘What should I be doing?’ ‘What poses should I do?’ they ask me. I always tell them to show what they are best at and to show what they do.

So if you are a speaker, a communicator and a teacher then show yourself speaking. If you are a writer, show yourself writing or thinking with the tools of your trade before you. If you are a creator, show the behind the scenes you. If you sell beautiful things, show the moment you discover the perfect addition to your shop. That is the interesting stuff. Not the coiffured, suited and booted headshot we see on most websites.

  1. Choose colours that make your heart sing

Yes, I know, your ideal customers should like them to. But you will naturally attract the right people, the people who will buy, if your brand is aligned to you.

I teach how to find your brand colours at the very start of my Online Gorgeous course as colour is such an important part of your visual brand. It can create the right mood, make an impact, attract the right people and guide people around your website. One of my gorgeous ladies took inspiration from her favourite scarf, saying she always gets complimented on it and once she’d built up her new colour palette it just felt right.

If you are stuck for inspiration hop onto Pinterest and pin pictures you love. What patterns emerge? Or visit www.colorlovers.com and explore the fantastic range of colour palettes. If it catches your eye, it’s bound to catch your customers’.

  1. Pick images that do it for you.

We are all sick of the average, corporate looking, smiling twenty something model smiling at the camera. These pictures are everywhere and are nothing but space fillers. The images you pick to support your marketing should add to your content, or even stand on its own.

So how can you find the right sort of images? First, have a think about the character of your brand. Is it fun, quirky, elegant, traditional, playful or humorous? Jot down how it makes you feel. You’ll end up with a whole lot of adjectives that will help you to pinpoint the right images for your brand.

My key words for The Business Beautician are playful, magical, zesty, simple, colourful, straightforward, whimsical, storytelling, transformation and many many more. Then, when I move on to finding images for my marketing I will use these adjectives for the search.

So when I was on the hunt for an image to support this blog I typed into the image search, ‘dressing up play’, ‘colourful fairy clothes’, ‘magical transformation girl’. And I think this image says it all – both about me and about the blog itself. Perfect!

If you find it really difficult to find those perfect images for your brand, you can also download my free images cheatsheet so you’ve got a list of really handy and commercially useable images for your marketing. Helpful, eh?

 

The creativity trap – how not to launch your business

The creativity trap – how not to launch your business

launch your business, don't get caught in the creative trap

A good story has a beginning, a middle and an ending

This is harder than you may think.

My eight year old daughter loves to write. She uses her best pens and makes sure her writing is as small and neat as possible. All illustrated with her wonderful drawings of course.

Last week I bought her an A4 hardback notebook (like Mummy’s) and she has already filled eight pages full. No spaces. She loves it.

So I asked her if she would like to write a story for that 500 words competition for Radio 2. She shook her head emphatically, ‘no, you HAVE to do 500 words, that’s hardly any words at all and I want to write lots and lots’. Looking at her full notebook she had a point. She was enjoying the process of creating SO much she didn’t want it to end. She imagined a book full of her beautiful work to show off how much and how beautifully she can write (perfect for showing off to teacher and definitely worth a merit mark).

For her, the story didn’t matter. It didn’t matter if it didn’t end because she was enjoying the process of writing so much. Which is fantastic when you are eight and exploring your own creativity, but not so good when you are creating something for a specific purpose.

It is SO easy to get lost in the detail. Making something beautiful or perfect can be really addictive but can often scupper our chances of getting things finished, launched and sold.

Websites are the worst (or the best) for this.

There is SO much to think about and plan when you are creating a new brand and building your website. The pressure is really on to create something that will get noticed, sell your products, and be future proof and that is truly scary.

The temptation is to just keep creating, trying to get it absolutely perfect before you launch your business into the wild. What if it is a flop, what if nobody is interested in my lovely new business, what if nobody visits my gorgeous website, what if I don’t sell anything at all? I’ve seen it with so many new online businesses, they get stuck in the exciting stage of developing that new logo, fiddling with colour schemes or shuffling website content around before launching anything. They keep busy with creating pretty stuff even as business targets start to slip and that product never gets launched.

Don’t get stuck in the creative stage (great as it is), make sure every single stage of your business story has a (hopefully happy) ending.

Keep it simple and use my 4 tips to avoiding the creative trap to launch your business.

  1. Before you start launching into creating that website or that new brand, write down the first thing your business needs to achieve. Make it specific, such as building a list of 1000 super customers, launching your first 4 week programme or selling X no of widgets.
  2. Pin it to your wall and keep returning to that one goal – everything else you do now is just to get you there
  3. Forget perfect. It doesn’t exist. You just need your creative efforts to achieve that one goal pinned to your wall.
  4. Once you’ve achieved that first goal, you can start to work towards the next goal. Yes, you may have to start changing your website, tweak your branding, realign your marketing to appeal to a changing customer base, but this is part of a modern online business. Be flexible, embrace change and your business will be able to grow.

Have you got stuck in the fiddling stage of your business? It can be really hard to recognise that you are doing it and scary to get out of, to get out there and launch your new business to the world. GO FOR IT!

4 easy steps to planning a new website (that really works for your business)

4 easy steps to planning a new website (that really works for your business)

4 steps to planning a new website

Planning a new website can be fraught with decisions that leave most business owners running for the duvet

As business owners we have to be jacks of all trades but for those that know me well by now, I am useless at accounts. I’m ok once I’m gently shown what bit to fill in where and given some clearly written rules of engagement with my accounting software, but up until that point I haven’t got a clue.

Now, you may be an accounting whiz or just naturally know what needs to be done when a customer pays you, but in my non-accounting brain a nice gift of money in my Paypal account spurs a series of confusing accounting tasks that I have ABSOLUTELY no understanding of – the why and the how alludes me to this day. Luckily (you will be relieved to know) I have a lovely accountant to sort it all out for me and make sure all my columns, invoices, accounting do dahs add up … or whatever it is they are supposed to do.

When I started up my business, and knowing that I should try to get all my accounting sorted out for me, I ran straight to the experts and got help, listened to their recommendations and let them get on with it. They knew what I (and my business) needed, what software was right for me and how it could support everything I planned to do in the future. They asked me questions about my customers and future plans that I hadn’t even considered and certainly had no idea would effect the way I set up my accounting. And I’ve really noticed the difference – my business has grown and expanded into new markets and everything still runs like clockwork in the background. Perfect!

In the same way as setting up my accounts made me want to hide under the duvet not even knowing where to start, planning a new website can be an impossibly daunting task if you haven’t done it before.

You’re desperate to get your business online but don’t know where to start, how to hire a website designer or how to build one yourself?

You’ve no idea which of these options would be best for you anyway.

You’ve no idea where to start with planning that new website or even what it needs to achieve.

AND it all seems to involve investment.

ARGH! It can seem like a mountain to climb!
 
Many business owners decide they need a website, are determined to build it themselves, choose WordPress to build it on because they have heard great things about it and then have just been daunted by the amount of choice out there – themes, widgets, plugins, bells and whistles!! WOAH THERE!
 
So to help you figure out exactly what you need from a website before you get hopelessly confused by the HUGE amount of choice,  I have put together a really simple step by step guide to planning a new website to make sure you have the essentials in place before you even think about hiring somebody to build it, or start thinking about creating it yourself.

 

Your easy guide to knowing what you want AND need when planning a new website

1.   Who is your website for?

I know, you’ve heard it all before. You need to focus on your ideal / super dooper customer who you LOVE to work with. But really, this is the stage of planning a new website that underpins EVERYTHING it will do for your business. After all, your business is nothing without those customers.

A well planned website will convert visitors and get them to take action. The more you can focus your website in converting those people, the harder your website will work for your business. And the trick of converting as much traffic as possible is to make sure that your website appeals to and talks to your ideal customer. You need them to feel as if your website is made for them. You need them to fall in love with your business simply by exploring your website. You need them to make that connection with you and your business without you physically being there to shake their hand and explain what you are all about.

Try these 4 quick tricks to get started and return to them throughout your planning:

  • Pinpoint the person you love to work with, who never quibbles on price and who loves what you do. If you already work with somebody like this GREAT! If you don’t then pick somebody you dream of being able to work with. This is the person you will be writing to, appealing to and helping when you write your content and design the look of your site.
  • Describe your ideal customer. What do they love to do, where do they hang out, what do they love to hate? Social media profile pages can be wonderful places for inspiration. Find a few good matches with your chosen ideal customer (or actually your ideal customer if you are already working with them) and explore what they are saying, what groups they are in, what they share and what inspires them.
  • Visit your competitors’ websites – who are they trying to speak to? Is it the same sort of person or can you differentiate your business by talking to a slightly different customer base?
  • Visit the websites that your ideal customer shops from. You’ll start to see similarities in colours, patterns, spacing, fonts, images they use. Steal these ideas (not the pictures), they work!

 

2.   Jot down everything your website needs to do

What will visitors to your website be looking for?

  • Information about your business
  • A solution to a problem
  • A particular product
  • New ideas and inspiration
  • A community
  • Advice from an expert
  • An answer to a specific question

What problems will your website seek to solve for your visitors?

Think about your ideal customer, the person who loves your products and is a pleasure to work with.
What can you help them with and how can you help them get the answers they need through your website?

 
What is THE SINGLE MOST important role of your website?

  • Selling a product / service
  • Getting them to sign up to a membership club
  • Getting visitors to sign up to your list so you can sell to them later
  • Building your brand identity
  • Giving your visitors information

How will your website make your business money?

  • Selling physical products
  • Selling downloadable products
  • Selling your services
  • Membership
  • Sharing discount vouchers to encourage real world purchases
  • Affiliate links

What is your main marketing message?

It is SO important that your website introduces what you do straight away, up front and not hidden amongst reams of text. Keep it short and sweet, no jargon and straight to the point.

What is the most important thing visitors should learn about your business? Try thinking:

  • What results can your website’s main focus get your ideal customer?
  • How will that make them feel?
  • What problem does it solve for them?
  • What questions does it answer?

How do you plan to attract people to your website?

I’m afraid that getting good (and the right) traffic to your website involves a lot more than publishing it and waiting for people to find it. But the good news is that there are lots of free and easy ways to get new people to ‘discover’ you online. Plan these tactics into your website early on and you won’t be sat waiting for somebody, anybody to arrive once you’re ready to launch.

  • Consider a really helpful and regularly published blog. Create a very social site that encourages comments and share posts within social media to get people interested and visiting your site.
  • Talk to other business owners who are aiming at your ideal customer. Could you share information and link to their website?
  • Share your marvellous blogs to other websites, such as The Huffington Post
  • Have a good root around google to find out what people are asking and answer those questions on your website.

 

3.  How will all this work together?!

Make a map

Draw a little map of your website showing where all your pages are going to go. I use powerpoint most of the time as it is easy to draw boxes, but a biro and paper does just as well.

  • How will your visitors find their way through your website?
  • If they were to land on your home page, how will they get to the page where they can sign up for that membership club or buy that product
  • If they land on one of your helpful blogs, how will they get to the page where they can sign up for that membership club or buy that product
  • Make sure your products are easy to find and easy to buy once they get there

The truth is that a well-designed site is not necessarily the site with all the bells and whistles, but the site that is the most user friendly.

What action will be taken?

Now, for each page, make a note of what call to action needs to be included. This might be a read more button, a sign up form, a guide to which section of your website would suit your visitor most or a buy now button. Make sure every page asks them to do something.

 

4.   Get an idea of the look you want

Sketch out your home page

Just on an envelope, with a crayon, stick men and plenty of scribbles if you must, but this will really help you to visualise what you are looking for before you spend hours of your precious time cruising through reams and reams of website designs.
 
Where are your calls to action going to be and where is all that precious information going to go? Don’t go into too much detail, you needn’t write it all out now. Get a good idea what information, what amount of information and what the purpose of the homepage is and you will start to understand what sort of design will suit your new website best.

 

And now it’s over to you. It may be that you decide to get a website professional to help you out on your journey, but by going through this little guide you will have a MUCH better idea of what your business needs and a MUCH better idea of what you are buying.
 
Start off with the basics and you won’t go wrong.
 
Love Kat x
 
PS: Have fun planning your new website, there is no right or wrong at this stage. Don’t limit your imagination. Create something that works for you, your business and your ideal customer. Then, and only should you think about building it 🙂 
Have fun!

Make Your 2016 Dreams Come True with Fabulous New Year Branding

Make Your 2016 Dreams Come True with Fabulous New Year Branding

Business owners spend on average three whole months preparing for the Christmas rush. It doesn’t matter if you sell products or services, Christmas mania is something you just can’t avoid. Christmas campaigns can be fantastic for boosting sales and not just for retail, but BtoB businesses see a huge rise in sales in the run up to the holidays.

The only problem is that the start of the New Year, after everybody has overindulged and come back from a week of (well deserved) lazing around after eating too much turkey and watching old films on tv, can seem pretty lacklustre.

Cue – the planner

It seems that each year more entrepreneurs are releasing a planner to help you over the Christmas bump and launch into the New Year with focus and vim. Which is great … BUT can leave you with the feeling that you have filled in your planner, done the work, laid the foundations and can now forget about it over the holidays.

Your well laid plans MUST be followed by action and updating your new year branding is a huge part of this. Nothing signals a leap into the new year with a new lease of life than new visuals. Nothing will show your well laid out plans better than a fresh face and polished, well thought out, scrummily spot on new year branding.

So don’t come to market in 2016 with a whimper, make sure you bounce into the New Year with a super special regenerative campaign to get your customers to fulfill their New Year’s resolutions.

Spend some time during the holidays to have a good look at your brand. Are you sending out the right messages to your ideal customer? Is your brand consistent across social media, websites and printed materials? No? Then this is a great time to get it all sorted.

New Year Branding DreamsTops Tips to Rockin’ your New Year Branding

Now is the time to spruce your business up ready for the New Year so here are some top tips to let your crowd know that this year is YOUR YEAR and you really mean to ROCK YOUR BIZ (with stars and many exclamation marks!!!)

Grab that planner and add on your notes on the visual impact your plans will have on your branding.

Want to double your income in the coming year – how will you look the part?

Will your brand need some tweaking to represent your new big, bold and successful business? If your branding is looking homemade or tired and unloved, it can stop you from taking your business to the next level.

[bctt tweet=”Successful businesses LOOK successful. “]

The last thing you want is for your visual branding to hold you back as you reach for the stars. Updating and looking after your visuals can sky rocket your reputation before you have even put your new year plans into action. If your business looks the best, you will be able to charge more, sell more and achieve your income goals – because ‘you’re worth it’ (hair swish)

 

Want to launch new products – does your present branding help to sell them or hinder your growth?

Businesses change very quickly these days. I’m sure you have grand plans for new shiny offerings in 2016 but have you considered how they sit within your main brand.

One of my lovely one to one clients has recently taken the plunge and moved away from her old brand, even her old brand name, and reinvented her business under a more flexible new title, with fabulous new graphics, new colours, new photos, new approach – THE LOT. She has done it with her ideal customer in mind as her product ideas developed and as her crowd moved forwards. The opportunities were there and she is grabbing them with both hands (all with be revealed in 2016 – promise!)

If she had stayed with her old brand, she would have been restricted, she wouldn’t have been able to expand her business and if she had launched her simply wonderful ideas under her old branding, she would have only appealed to her present crowd who love what she does but not brought in the new people a business desperately needs to grow.

So she took a deep breath and leapt. And the results? Watch this space – it is all very exciting!

 

Want to focus your business on another niche – will your present branding speak to them?

Time spent considering your ideal customer is never wasted. Even more so when you consider that it takes just seconds for new people to your business to make that decision of whether yours in the business for them or move on. Yikes!

Once you have worked out exactly who you will be targeting in the New Year, it is time to make sure that your New Year branding will appeal to them and draw them in. Big businesses spend the big bucks on customer research, so you don’t have to.

One of the easiest ways to do this is by jumping on social media. You may already have a few of your new ideal customers lurking in your list or if you are new to the business maybe some of your friends or their friends fit the bill. Look them up on Pinterest, Instagram or even Facebook and see who they are following, what they are pinning, what they ‘like’, what gets them involved and talking. See any patterns? You can create something unique to your business by using imagery, colours and patterns that your ideal customer has already bought in to. Give them the ‘wow, this is made for me’ moment in 2016.

From this you can start to build up a picture of what will make them feel right at home with your business. And if your present branding doesn’t quite cut it, don’t ignore the problem, sometimes a few little tweaks to colours, layout, fonts or spacing can make the world of difference.

 

Want to play in the big kids’ sandpit in 2016 – will your business just be another noise in the crowd?

Yep, playing with the big kids can be scary but you can’t afford to hide away. Leap in, show off and create an impression right from the start.

BIG branding doesn’t have to cost the earth but it can make a BIG impact and place your business right at the top. This year I have seen many new to the game ‘business and life coaches’ launch on the scene with top notch sparkly new brands and whizzy new sales sites. This has been the year of ‘I made a six figure business in one year’ and don’t their brands just show it. Would they sell as many places on their courses if they looked homemade? No.

Now is the time to get your New Year branding spruced up and ready for the big time. Investing in new graphics and upgrading your social media and even your website will go a long way to helping you achieve your dreams.

 

Want this year to be YOUR YEAR – what will you be doing differently with your visuals?

Part of your planning for next year should be looking back on what was super and what didn’t work for your business last year. Brand wise, this could be anything from consistent social media to whether your website is working hard for you.

Social media – same brand messages on your banners, in your graphics, on your page and in groups?

Logo – used across all media in the same way?

Graphics and photos – same sort of theme? Do they feel disjointed or are they sending out the same message about your brand?

Fonts and colours – are you using these consistently throughout your marketing or are they a bit higgledy piggledy?

Website – Is every page selling for you? What is the point of each page – what does it need to achieve for your business? What route are visitors to your website taking – are they bouncing off straight away to go and explore elsewhere or are they staying and moving through a funnel to buy or sign up on your website?

And finally – does your branding feel right to you? If you are embarrassed or apologetic about your logo, your website or your social media presence then it may be time to invest in an upgrade. A stale brand can suck the life out of a business and dampen your dreams for growth.

 

Whatever you dream for 2016, don’t let it fade, decorate it in glorious technicolor, shout out your plans from the rooftops and may your year be absolutely fabulous!

Kat x