I fell in love with the Kiddy Cook and CookieTots logos and when I was asked to rebrand the franchise, the last thing I wanted to do was to change them. So, starting with these marvellous hand drawn logos, I created a new look that added to what the brand already stood for, fun, good food and kids.
The backgrounds were created to look like paintings with an emphasis on clean light colours; green, yellow, cream. The children were always the focus and I used large pictures of them having a whale of a time all over the marketing material. But not forgetting the importance of good healthy food to the brand, I mainly used a light green as a backdrop and illustrations of vegetables to frame the designs. Each element was crafted to give an idea of child like fun and learning.
As part of the well known Temple Spa brand, Temple Spa South Wales sought to launch a blog site that showed her own personality and appealed directly to her target market. The website design had to keep the bold and simple brand of Temple Spa but with a twist that made it recognisably hers. Having looked through a number of blog and websites that appealed to her, I put her centre stage and Temple Spa by Dani was born.
The new look for Applefield Aesthetics was born out of a need to create a focused, niche website and social media presence that reflected the luxury treatments on offer. It needed to feel warm, friendly and private to appeal to their ideal customer.
She already had a dental website and logo which was quite clinical with a clean white design and so the new site needed to look very different whilst still using the same motifs.
The business owner had recently started to focus on one ideal customer and wanted a look that combined her lovely logo with a powerful visual message to appeal to her target audience, a pregnant woman with her first baby who is anxious about giving birth. The finished colours and design had to be calming and inspiring.
I love the photo of the happy mother with her son after the birth. It seemed to sum up exactly the feelings that Blissful Birthing seeks to achieve. Beautiful