3 ways to boost your sales page

3 ways to boost your sales page

Do you wake up in the morning and get that horrible sinking feeling? You nervously check your phone to see you yet again made no sales and your heart just sinks. All that work on your offer and money driving people to your sales page and nothing… or not nearly as much as you’d hoped. If this is where you start to feel like you’re a big launch failure, you’re not alone.

The good news is that there are changes you can make. Changes that can make a huge difference to making you those sales. Yes, even while you sleep. This post isn’t just about getting any more sales pings in your inbox. It’s actually putting you in the driving seat of converting your hard won leads into sales because if you don’t know where things are going wrong, then how can you fix them?

By now you might already know that nailing your sales page is the key to converting more of your audience and your leads into sales while saving you a whole lot of time and money constantly trying to collect a bigger and bigger and bigger audience. You should now have a good idea of how your current sales page is performing or really not performing with that all important sales page conversion number.

If you haven’t seen part one of my sales page training, click here to start there.

Here are three ways you can transform your sales page

Today, I’m going to walk you through three of the ways you could start to transform your ‘MEH’ sales page into a ‘YES PLEASE!!’ that will help you raise that conversion rate and make you more money. None of them that I have included here are A to B testing your headline or constantly changing the colour of your buy button. You can get really busy arguing over the little things when they’re really only ever going to budge your conversion rate up a tiny bit. That’s just rearranging the deck chairs on the Titanic. We need to get the big things sorted first. Are you ready?

#1, Define the results.

I know this might make you feel a little bit uncomfortable, after all, you’ve spent ages crafting your product. But people don’t want to buy your course. Sorry. They want to buy the result they will get. They won’t buy if it’s a fluffy, intangible sort of result like ‘just live a happy life’ or ‘the get healthy programme’ because what does that really mean for them? This is the most important part of your sales page because you want that result, that offer, to be irresistible.

Take a good look at the leading section that people see first. Are you selling that result? Clearly and unambiguously? Are you painting a picture of what they will get out of working with you? Does it actually seem like a no brainer offer?

For you to be able to get this out of your head and onto paper, let’s play the ‘so what’ game. Sometimes it is hard to get to the bottom of the real results people are searching for as we all get caught up in the how, the what and what we want to teach.

Take your very first sentence of copy and ask… “So what?”.

Let me give you an example. Let’s pretend I’m an online fitness instructor. Yes okay, you might have to use your imagination here… My intro to my sales page might start with something like “Six weeks online fitness programme”… sounds a bit boring, samey and so whatish really. Then we ask…

“So what?” – So you can get fitter in six weeks.

Ask it again… “So what?” – So you can touch your toes.

“So what!?” – So you can feel better, quicker.

“So what?” – So you aren’t puffing your way up the stairs every day.

“So what?” – So you can enjoy a more active fulfilling life with your kids.

And again and again and again, until you get to the heart of what you are really offering to them.

Now, rewrite your original sentence with THAT result front and centre. This is the real result your buyers will get from your offer. And this is what will really capture their imagination and get them to really see the changes and transformations they can achieve with your service. To make it irresistible and a no brainer at the price you’re offering it at! Would I pay £497 pounds for six weeks of exercise. No! Would I pay £497 to stop feeling like I’m a puffer engine every time I walk to Morrison’s and get to a place where I can just start to enjoy activities with my kids again? Yes. I still can’t play football but, yeah, I’d buy that.

#2 Make it easy!

It’s amazing how many obstacles we can put in the way of people buying from us. If your sales page is a long essay that people need to invest all their time and energy in picking apart, they 1) probably won’t and 2) won’t focus on the really important parts of your sales page. You have to guide your customers through your page so they pick up the right bits of information effortlessly. It isn’t a game of who can write the most persuasive words, but who can write the least to say the most.

Chunk down your sales page copy into easy to read bite sized chunks with each bite having its own purpose in guiding them through the page and to the big BUY button at the bottom. I like to separate out each of these chunks into separate sections. Each with their own function. It makes writing powerful copy SO much easier, but it also gets rid of the “What the hell do I write?!” panic too.

There’s a certain formula for creating a winning sales page that takes your lead on a journey from “what’s this about?” to “Oh, I’ve gotta have it.” I’ve put together a really quick sales page cheat sheet that will make sure that you include all the necessary sections for maximum conversions. It’s free. Click here! I optimised sales conversions from 3% to over 8% with this formula, which for my programme is way over the standard conversion rate of 2-3% on the sales page.

# Set a deadline

Get them to make a decision. I’ve got a long wish list of things on Amazon and Etsy and goodness knows how many other online stores full of things I’d kinda like to buy, but I just never have. Some items have been on there for years and to be honest I’ve no idea why I added some of them. How would you feel if those items were suddenly soon to be discontinued? Or put on sale? Tomorrow? I need to decide, do I want to buy this or not? And your sales page needs to ask your customers to make that decision NOW. Not in a few weeks, months, years, who knows what time but by your deadline time.

It’s not sleazy or nasty to give them a deadline or a date when the price goes up or the programme closes its doors because it’s an opportunity for them to make that choice and set a deadline. Show them the choice they would need to make and what would happen if they don’t buy now versus what would happen if they do.

I hope you’re starting to see that the craft of creating a really high converting sales page is not centred around your products but around what your customer needs. Shouting about your 300 training videos and workbooks is not going to sell your offer. Make sure you grab your sales formula cheat sheet here and turn your sales page into a winner.

Plus, if you want to see this formula in action, you can hop on over to this video as I take you through the transformation of my brand up sales page!

3 tips for a high converting sales page design!

3 tips for a high converting sales page design!

If you struggle with sales page design and selling your amazing products, then this post is for you!

I’m sharing a mini training on how to find the conversion rate for your current sales page and then tell you three ways to transform your sales page so that it does the selling for you.

Are you in? Thought so! 

The first launch I ever did in my business was a mixed bag of panic and fear, jubilation and awe that I had created something that would truly help other entrepreneurs AND who would be happy to pay me money for it!

No, I didn’t get hundreds of sign ups for my little £97 course, but I was amazed that 10 whole people put their trust in me to help them brand and design their website. 

My first online course was born! I was hooked.

BUT I had thrown my offer out there with no real understanding of HOW it would sell and how I could repeat the process, again and again, to scale it up and help more people. And as a result, it never really grew.

I started with a simple web page, a buy now button, a few pics and a mentor who was happy to share with her audience. 

A great start! Simple, easy, quick but missing many of the key ingredients that could have conveyed my message SO much better, shown MORE people how my offer could HELP THEM and could have taken their hand and walked them through the opportunities and possibilities that my offer opened up. 

And every time I launched that programme, I just tried to get it in front of more and more people – which was quite frankly, exhausting.

Can you spot the MASSIVE mistake there?

If you could choose right now, would you rather spend more hours growing an ever bigger audience in the hope they connect, start following you, start engaging with you and perhaps buying from you 

… or would you rather help the crowd you already have around you. The audience that have ALREADY connected, followed, engaged and maybe even bought from you before. 

The latter, right?!

So… how can you CONVERT more of those already invested in you peeps into buying your offer?

Answer: We need to look at your SALES PAGE

We need to understand the number it is converting at NOW and what you need to transform it into a high-converting sales page. 

If this is where you grimace over having to figure out the numbers … no worries, I’ve got you and it’s not difficult. (If you are on a platform like Kajabi or SImplero you’ll have these conversion stats when you look at your marketing dashboard)

1. Just work out how many people visited your sales page last time you launched. If you are on WordPress a quick dive into Google Analytics page report will show you the number.

2. Then find out how many sales you made

3. Divide number of sales by number of sales page visitors and then x100

Hooray! This is your % conversion rate for your sales page.

But what is a GOOD conversion rate?

It really depends on whether you are selling to people who know you (warm leads) or ones you don’t (cold leads) but a good standard is over 2.5% at the very least. The top converters will convert nearer 10%

What did you get?

If your sales page is lurking around the 1% then I bet you are missing out on some of the 15 sales page essentials needed to make it a high-converter. Or, maybe you have all the puzzle pieces, but they are all in the wrong order! 

If this is you, then you’re leaving money on the table.

If this is something you really need to work on but just don’t know how or where to start (which I assume you do, otherwise you wouldn’t still be reading)

Here’s how to get started…

 

3 ways to transform your sales page…

For more content just like this make sure to subscribe to my YouTube channel and hit the bell so that you’re the first to be notified when there are new videos released. 

 

TIP #1 Define the Results

I know, this might make you feel a little uncomfortable, after all, you’ve spent ages crafting your product. BUT people don’t want to buy your course, they want to buy the result they will get.

The result they can get for a certain price. Customers will buy if they WANT THAT RESULT! They won’t buy if it’s a fluffy, intangible sort of result like ‘live a happy life’ or ‘The get healthy programme’

This is the most important part of your sales page design because you want THAT result, THAT offer to be IRRESISTABLE! 

So, take a good look at your leading section (the bit people see first). Are you selling that result, clearly and unambiguously? Are you painting a picture of what they will get out of working with you? Does it actually seem like a no brainer offer? 

PLAY THE ‘SO WHAT’ GAME

Sometimes it’s hard to get to the bottom of the real results people are searching for as we get all caught up in the how and the what we are going to teach. So let’s play a little game…

  1. Take your very first sentence of copy and ask so what? 
  2. And then ask ‘so what?’ again,
  3. And again
  4. And again … until you get to the heart of what you are REALLY offering.

Now, rewrite your original sentence with THAT result front and centre.

Is THAT result irresistible at the price you are offering?

 

TIP #2 Make it easy!

It’s amazing how many obstacles we can put in the way of people buying from us. If your sales page design is a loonnnnnng essay that people need to invest time and energy in picking apart they 1. Probably won’t and 2. Won’t focus on the really important parts of your sales page.

You have to guide your customers through your page so they pick up the right bits of information effortlessly. It isn’t a game of who can write the most persuasive words but who can write the least to say the most.

Chunk your sales page copy down into easy to read bites, with each bite having it’s own purpose in guiding them through the page to the big buy button.

 

TIP #3 Get them to make a decision

Do you have a wish list of things you really would love to buy on Amazon but never have? How would you feel if those items were suddenly soon to be discontinued, or put on sale that ends tomorrow?

You’d need to DECIDE, do I want to buy this or not.

Your sales page design needs to ASK your customers to make a DECISION now. Not in a few weeks, months, years, who knows time, but BY YOUR DEADLINE time. It’s not sleazy or nasty to give them a deadline or a date when the price goes up or the programme closes its doors. 

It’s an opportunity for them to make a choice.

So set a deadline.

Show them the choice they need to make – what would happen if they don’t buy now vs what could happen if they do.

 

And that’s it!

I hope you are starting to see that the craft of creating a high-converting sales page is not centred around your product, but around what your customer needs. Shouting about your 300 training videos and workbooks is not selling your OFFER.

Let me know if you have found this article helpful – I’d love to know if you utilise any of the tips above and the results you get!

For more tips and tricks on how to build a money making website, head over to my YouTube channel and subscribe or check out the rest of the posts in my blog where I discuss everything from the 4 steps to planning out your successful website to 6 essential branding elements for small business!

Must-Have WordPress Plugins

Must-Have WordPress Plugins

Don’t want to get hacked, lose or even destroy your own website? Then you’re going to want all five of these MUST-HAVE WordPress plugins before your website turns into a horror show.

It’s a website owner’s nightmare but it’s actually really easy to avoid the website of doom. I’m Kat Reynolds, website strategist and I’ve helped thousands of small business owners to grow their business through their websites. I always recommend starting a website with these five plugins and they’re all completely free!

5 Must-Have WordPress Plugins

For more content just like this make sure to subscribe to my YouTube channel and hit the bell so that you’re the first to be notified when there are new videos released. Let’s get started on those must-have WordPress plugins.

The Security Plug-in

The first plugin I always install is a security one. One of the top fears of business owners I work with is that their website is going to get hacked. Yes, this is a problem and they can take over your site, add hidden files.  I even had one client whose website hosted a whole secret porn site in the back end. She had no idea about it! You don’t want that –  no one wants that! So, always install a security plug-in to stop the nasties from getting in.

must-have wordpress plugins security

Hop onto your WordPress dashboard and click new plugins and there are so many options for security. My preferred option is Wordfence Security, it does the job without too many tweaks for the basic plugin and the free version is absolutely fine! Others, like iThemes Security and All-In-One, are great too. They will all block hackers from logging in, scan for malware and are all constantly updated to respond to any new vulnerabilities. Just don’t leave your website unprotected!

The Backup Plugin

Plugin number two is the backup plugin. Yes, many hosting services include some level of backup but they often save to the same server that you’re hosted on. If that server goes down – not good! So you want to make sure you have control of your own website.

A backup plugin will also protect you from the “oh my gosh I just broke my website, I lost my content, I accidentally deleted all my products!” nightmares you’ve probably already run through your head.

I recommend UpdraftPlus because it’s super easy to set up and makes sure your site is backed up to a safe space. It is also super easy to resurrect if things do go a bit pear-shaped. Just activate the plug-in and you’ll be taken through to complete your first backup. Then you’ll need to automate your backup. (So you don’t suddenly discover that the last time you backed up was 20 blogs ago and you’ve lost all that work!)

must-have wordpress plugins updraft plus

Choose daily backups for the database, which saves all the words and things, and weekly for the files. Then choose a platform to back up to and you’re covered for any “oops i did it again!” moments.

I know the fear of people hacking or breaking your site puts so many entrepreneurs off from even starting a website. Is this you? Type ‘solved!’ in the comments below – because now your security and the backup plugin is sorted, you really can’t break your own website anymore.

Website of doom averted!

The next three must-have WordPress plugins are there to make sure your website works for your business, starting with plugin number three – your caching plugin.

The Caching Plugin

A successful website needs to be fast. Your website visitors won’t want to wait around for the site to load. Really, you only have about three seconds to make an impression before they click away. Also, Google will rank your website higher if your website is faster. A caching plugin basically saves your page information so it can serve it quickly to your website visitors. It can cut vital seconds off your load time, which is crucial for getting more views.

I use SiteGround Optimizer. It’s dead easy to set up, with just the right amount of options to turn on without looking horrendously complicated.

must-have wordpress plugins siteground optimizer

However: it’s only available if you host with SiteGround (my favourite hosts – link here!)

There are loads of caching plugin alternatives though. Such as WP-Optimize, which also has some really good features to optimize your database and files. It also smashes up your images so they aren’t enormous. Test a couple out! Test your website speed using a tool like Pingdom Speed Test, before you activate the plugin and after. Then you can see which one does the job best for your site.

The SEO Plugin

Plugin number four is your SEO plugin. Now, this little tool won’t get you to the first page of google but it WILL help you optimize your site and content to be Google friendly. I recommend the very popular Yoast SEO.

 wordpress plugins Yoast SEO

It adds a very handy little SEO tool below the text editor, so you can optimize your pages, your posts and your products for a particular keyword. It then grades your efforts from red to green and gives you lots and lots of hints to improve your content. Plus, you can then edit the excerpt that appears on the Google search results so you can get more click-throughs.

This plugin is a must if you want your website to be found.

The Analytics Plugin

Plugin number five is your analytics plugin.

I know…the thought of stats might make you come out in hives

However, it’s so important to know how your website is doing because it has a job to do! If it’s not bringing in the visitors and not making you sales, you need to be able to see where it’s all going wrong. You will need to connect up to Google Analytics and Google Search Console.

Google Analytics will show you:

  • All the figures you need
  • The visitor numbers
  • What they’re looking at
  • What activity they’re up to on your site.

Google Search Console will tell you how your site is being found.

You can connect to these by adding code to your header –  not the most beginner-friendly solution! This is why I recommend using a plug-in like Monster Insights which takes you through the process of linking up to Google Analytics. It will also show you some of the stats right on your WordPress website. Super easy and super handy!

google analytics monster insights

So, those are the five must-have WordPress plugins that will stop the ‘website of doom!’ from raising its ugly head. They’ll make sure your website is doing its job and bringing you in more business.

Are you going to be adding any of them to your website? Let me know in the comments.

Kat x

The sales tactics used by 8-figure businesses!

The sales tactics used by 8-figure businesses!

Ever wondered how those 8-figure business owners get their customers to commit to their products? It’s all down to having WINNING SALES TACTICS! Through all of their marketing, to their perfect sales pages – they have it covered. So, how do you do the same?

Want to know what makes those 8-figure businesses sales pages so successful? In the video below, I take the BOSSBABE Societe sales page – their main money-maker -and study every little section. I dig the dirt on their online membership sales page to find out what makes it SO profitable and give you 12 ways you can steal their sales tactics for your own sales page.

Watch as I show you the EXACT conversion-first and sale psychology tactics they use that you can steal for your own sales page! Then, stick to the end where I’ll take my time machine back to their previous sales page and reveal what key thing they changed to massively improve their sales page conversions last year.

I’m Kat Reynolds and I help small business owners build powerfully successful online brands and websites. Ones that actually get more traffic, get more leads and get more sales! Let’s jump on in.

Steal those sales tactics!

Now you’ve watched me talk through a winning sales page, it’s time to put these tactics into action. To make it easier, I’ve collated the 12 SALES TACTICS discussed in the video and put them into a worksheet for you to use right away. Best news – it’s totally free! As a reminder, the worksheet covers the following areas:

  1. How to focus your marketing on your chosen product.
  2. Four elements to a sales page header.
  3. How to use a permanent top menu.
  4. Use words that speak to your audience.
  5. Using storytelling to poke the bear!
  6. Powerful images that show not tell.
  7. Boost up your case studies.
  8. Make the choice clear!
  9. How to do pricing.
  10. Bonus sections.
  11. Leave no question unanswered.
  12. Make your CTA’s stand out.

Download here for FREE:

Kat xx

Landing page vs website | Which one should YOU choose?

Landing page vs website | Which one should YOU choose?

You’ve got your product, your class, your course or your brand-new shiny freebie all ready and waiting to be sold. Exciting! And now you’re wondering whether a landing page or a website is the best way to sell it.

It’s a great question but actually, the question you should be asking is: “What is the best way for me to get this thing online, looking great, converting a bazillion people and getting sold?”

Answer: There isn’t a best, only a best for you right now!

In this blog, I’ll take you through exactly what you should consider with both of these tools to get the quickest, most effective results for your business.

What’s my preference?

If you don’t know, I’m a bit of a rebel. When people tell me to do something, I’ll probably want to do the exact opposite.

That can be a bit of a nightmare when choosing between those sensible mummy jeans and the swishy full-length – had to be imported in – dress.

When it comes to negotiating my way around the many ‘should do’s’ and ‘have to haves’ in business, my natural tendency to do my own thing comes into its own. I’m not going to tell you that you should use a website for your landing pages. Or that you should invest in the newest, whizzy landing pages platform for best results. That’s because these things are never one size fits all! Which one you choose to use is entirely down to the following:

  • You!
  • Your tech abilities
  • Your design abilities
  • How much you like or hate stats
  • Where you are in your website journey
  • Your website strategy
  • Your particular business.

Now, as a website strategist/guru master head cheese, I favour building landing pages on a website. That’s because I design websites that are built as a marketing tool that brings in customers and converts them to sales. Landing pages are an integral part of that but this isn’t right for everybody.

Landing Page vs Website: Quiz Time!

To help you decide which one you should choose, I’m going to do a little quiz. Do play along in the comments!

*such fun*

Question one: Do you already have a website?

‘No, I just want to get selling!”. If you have a product course or freebie just waiting there and ready to go, don’t hold yourself back by trying to create an entire website to serve it. Just get it out there. Using a landing page builder like, Leadpages, Unbounce, HubSpot or even the signup form that comes with Mailchimp is fine. They are designed to help you sell your thing and they aren’t a sloppy second that you have to use because you haven’t yet invested in getting yourself a website. You don’t have to have an expensive website to start selling at all.

I know, I’m a website strategist!

If this is you – congratulations you’ve chosen! Now go sell it.

Question two: How good are you at the tech and design side of things?

Be honest with yourself here! Does the idea of creating a landing page on your own website fill you with fear? Does it take you forever to work out how to edit the pages you’ve already got? Or does your website limit the design of your pages because of the template or theme you’ve already got on there?

If any of these is yes, then you need to also choose the landing page software option. That’s until you have an easy to edit, easy to update landing page template on your website. Or a VA who’ll do it all for you! There is nothing worse than struggling with tech you hate or trying to get something to look good on screen when it’s just not your zone of genius. So make these things easy for yourself.

Question three: Can you create a great landing page on your website?

If you have a website and you’re fine learning how to build a fantastic landing page. Or have some kick-ass landing page templates to choose from – I’d go with that! Then you don’t need to spend more money on a landing page specific platform. Go with what you’ve got and you don’t need to make it more complicated than that.

Question four: Will this landing page improve your website?

Will it be better for you and your audience? A great website should be created to support and grow your business. Your website should be set up to attract new audiences through SEO. To boost your brand presence and take visitors on a journey. Building those relationships with them and then converting them to sales.

Moving your landing page off-site could mean that you’re losing some of that lovely SEO juice that will boost your website’s authority and get you ranked higher in Google search.

So, if you want this landing page (that you’re thinking of for this specific thing you’re selling or opting into) to support your website in doing that job, then you need to create your landing page on site. If that landing page/sales page/freebie sign up page is the pinnacle of your sales journey on your website – it makes perfect sense to keep it all on there.

Question five: Do you LOVE numbers?

One of the best features of landing page software, like Leadpages, is the in-built conversion stats and A/B testing features. But will you use them? If you are more likely to stick a pencil in your eye than fiddle around testing out different headlines to raise your conversion rates by x per cent, then forking out the extra for this sort of platform just isn’t essential. You can still do this on your website using Google analytics and some themes, plugins or extensions let you A/B test too.

But if you can’t wait to get your hands on all those lovely stats then using a landing page platform could be the best option for you. I’m not going to argue with you!

And now… the BIG MISTAKE business owners make when choosing between a landing page or website.

They think they have to buy a BIG EXPENSIVE WEBSITE to sell their thing. Whether it’s a small thing or a big thing (and before they’ve even tested the market to see if anybody will buy their thing anyway!)

If this is you and you are thinking that you need a website to sell, or you need a website to show you are serious in your business, then I’m here to tell you: You don’t need one. Not now, not yet.

You can build a successful landing page for very little. That landing page can be your conversion page after you’ve gathered your audience together on social media, in your groups or from your podcast. Get selling!

Get your business off the ground and test out those waters before you consider investing in website marketing. That way, when it comes to creating the perfect website to grow your business further, you will know exactly who you are talking to, who will buy from you and how you can attract and convert more of those lovely customers into your crazy little world.

Convinced that you’re ready to take that next step in growing your business through your website and making landing pages a solid part of your online ecosystem? Then I’ve put together a free workbook for you to get started on your wonderful website strategy.

Click the link and download your freebie!

Or, you can get in touch with me directly by clicking right here and we can start the conversation about how I can help you get the right website for your business.

Kat x

What is a website strategy? 4 steps to planning your successful website

What is a website strategy? 4 steps to planning your successful website

Website strategy! Oh my God, those two words fill me with dread. They just sound like jargon: expensive and boring.

Rooms full of besuited old men, arguing for hours over whiteboard charts and red pens so they can charge you more. But ignoring website strategy costs businesses thousands in pointless redesigns and rebrands that do nothing to grow their business!

Deciding on your website strategy, before you design your website, is the key to creating a successful site

My name is Katherine Reynolds and I help entrepreneurs create and manage profitable websites. So they can grow their business without the overwhelm or impenetrable jargon.

In this blog, I’ll show you exactly what a website strategy is and could be for your business. I’ll give you four simple steps that will ensure that your website actually works for your business… before you go spending money on it. Be sure to read to the end where I’ll be sharing the top mistake that’s costing website owners thousands! It’s a doozy doo!

4 steps to planning your successful website

I’m a secret knitter! I love to sit down in front of Netflix with a sneaky glass of wine and a big bag of wool (and fudge)! However, I don’t sit down with no idea of what I’m making or only a vague idea of what the finished garment will look like. Yep, that would be silly wouldn’t it!

In the same way, you need to know exactly what you need your website to achieve before you start knitting it…I mean designing it obviously. Here are 4 simple steps to get you started:

1. Write down your business goals

If you start by writing down your business goals, then you’ll know where you want to take your website. For example, where do you want to take your business within the next six months? Or the next year, or even five years! Using my website as an example, I want to double sales of my Big Website Profit Machine course in March 2022 and again for the launch in October. That’s my big goal for my business over just the next year. It’s so exciting!

What’s your big goal for 2022? Pop it into the comments below, I love to hear about all your big business plans.

So whether you’re just getting started, or you’ve already begun to see some juicy results, this is the perfect time to be talking about it. Wherever you want your business to go, your website is going to help you to do this.

If it’s not then it’s just not worth having a website!

2. Decide your website goals

You might want to: increase your audience, get more eyes on your prize, build your list, convert to more sales, increase customer spend or increase brand awareness. You may want to do all of the things! That’s fine because your website won’t be a one-trick pony. Just write them all down, then sort them out in the order of importance to your business.

Right now for my website redesign, which I’m doing as we speak, I’ll be prioritizing:

  1. Expanding my reach
  2. List building
  3. Increasing returning traffic
  4. Gaining more loyal followers
  5. Converting them into buying customers

These goals are right for my business as it stands. I’m focusing on getting more business owners into my lovely little content ecosystem. There, I can nurture them until they’re ready to work with me by joining my big course or having one-to-one support.

Yours may well be very different. You might have lower ticket offers, mini-courses, physical products or in-person classes. Your goals will look very different to mine. So you can see how putting your website strategy before the design really informs you of what your website needs to do and what it is capable of.

3. Know your customer

Reminder: Your website is not just about you and your business. Your website is about taking your visitors on that lovely journey from A to B. Therefore, knowing who they are and what they’re looking for is essential for attracting them to your site.

I’m not a big fan of working at my ideal customer’s shoe size or marital status… unless of course, you sell shoes or marital advice!

I find it far more useful to focus on my customer’s comments, struggles, problems and worries. So I grab a good old notebook and pen and think about what they’re looking for:

  • What do they want?
  • What do they come to me to solve?
  • What is getting them up at two in the morning desperately googling for answers?

Putting the focus of my message on the customer stops me from writing that bland and unengaging business content.

(you know, the brags about ‘how innovative my brand new widget is’ or ‘how the business is the leading widget company of the world’)

That’s just creating content to fill a website. It’s just creating pages for the sake of it and that’s not what a website should be doing. Your customer doesn’t care about that, they just care about finding a solution and getting a result. Knowing what my customer is looking for means I can talk directly to them. I can grab their attention and invite them on this journey further into my website. taking them from A: “I’m looking for something” to B: “Oh I need’ that”.

But hang on how will you know if your website strategy has worked? The secret of that is knowing what measurable results you’re looking for.

Plan your results

If we look back to my original business goals, I wanted to increase sales of my big website profit machine course. I plan to do this through my website by increasing my organic reach. This is a completely free way, through Google searches! So how will I know if it’s working? Simple – I’ll measure my website traffic from organic Google searches. That’s people finding me for the very first time by just typing in a question.

The Numbers: I’m aiming for an increase of 65% in web traffic over the next three months, that’s more eyes on me! I’m also going to be focusing on building my list. I’ll be aiming to increase my opt-in conversion rate, that’s people opting into any of my freebies, by 15 by April 2022. So that means my list will nearly double!

I know that playing with the figures gives some of us the heebie-jeebies but I promise you that focusing on just a few measurables like this will stop the overwhelm when you’re trying to get your website working for your business. You’ll be able to see where the holes are in your website, so you can sew them back up again! It puts you in control of your website and that’s exactly where most website owners come unstuck. This leads me too…

The biggest mistake most website owners make is…

Spending a ton of money on getting a big redesign of their website, without thinking what went wrong with the old one!

They aren’t in control of their website because they don’t understand why it isn’t working for them. It’s full of holes and they don’t even know where they are! So every couple of years they throw the whole thing out again and start again. Maybe their new site is a bit prettier, with more things that go ‘ping’. Maybe it pops more but it will have exactly the same holes in it as before.

It’s a big, big waste of money, time and effort!

However, now you know the steps you should be taking to understand your own website’s purpose, you won’t be throwing that money at the wall and hoping it looks nice enough not to embarrass you.

To help you get this done, I’ve created an easy website strategy cheat sheet. With it, you can commit those big plans to paper without having to spend anything at all. Just click the link and get planning your website before you start spending money on it!

Find me on Youtube here!

Kat x