A Good Quality Website: Do We Really Need One?

A Good Quality Website: Do We Really Need One?

Is it becoming more important to have a good quality website? 

The simple answer is YES, but that would really make a pants article now wouldn’t it?!

So you’ve probably heard things like; 

  • Your website is the home of your business. 
  • You don’t own your Social Media presence and it could be taken away from you in a whiff whaff. 

Both of these things are true, your website is the home of your business.  It’s the place that people will head to check you out a little further.  I’m sure you’ve had occasions where you’ve come across a business, whether through an ad on Social Media or it’s appeared in your timeline, and you’ve headed off the interwebby to check them out further.  It might be to seek reassurance, it might be to check out their credibility, it might be to put your mind at ease that they are legit. Your potential customers may well be doing this about you too.  That home base for your business is the place where you own all of the assets on there, you can produce content that has longevity (more of that in a mo) and you are able to control the customer experience. 

Moving over to the social media can be taken away from you thing, unfortunately that’s true.  It’s not an urban myth.  I’ve been contacted by clients in the past who have gone to bed with a BIG social media following & woken up to find that it’s disappeared.  No recourse, no way to appeal, just gone! I don’t say that to scare the pants off you.  I don’t want you fretting about it but so far as assets are concerned it’s like giving your purse to one of your teenage children, you hope it’ll be ok but you aren’t wholly convinced those assets won’t go to waste.

This week we saw an announcement from the head of Instagram who was giving a heads up that the future of the platform seems to be becoming more video focused, this is what people want, what they share, what they interact with and what they are consuming.  The platform that came about with a huge focus on imagery is pivoting to being a more video based platform, they are not doing away with imagery but there’s likely to be less emphasis on it moving forwards.  I’ve written an article about what you need to know following this announcement and you can read that here – https://www.rebelsandrockstars.com/what-do-i-need-to-know-about-the-changes-to-instagram/

Why does this stuff even matter to the priority you place on a good quality website?  Yeah, bits of it are obvious but some less so; 

Being Found 

Yes, there is the opportunity for people to stumble across you on Social Media.  Yes, you can enhance that possibility by using paid for advertising on the platform BUT where do we go when we are looking for an answer to a question?  Google!  We are going to Google to ask for specific answers to specific questions.  When people are heading to google (yeah, other search engines are available) they already know they have a problem to which they seek a resolution.  Therefore they are well along the readiness cycle and more likely to sign up for your free resource that solves that problem (become an asset on your mailing list), consume your article (perhaps you can capture them on a pixel to re-market to ~ again an asset to your business) or even by the thing that solves their problem (another asset to your business INCOME!) 

On A Good Quality Website You’re In Charge Of The Customer Journey/Experience 

On your website you have the ability to dictate what your audience see next and you’re able to offer a level of influence as to what they do with strong calls to action.  On Social Media you’re one post amongst many posts and the flick will continue after they have consumed what they’ve seen from you.  

The Life Span Of Your Content Is Optimised 

The stats that are often quoted when it comes to the life span of Social Media posts goes a little something like this; 

Twitter 15 minutes 

TikTok & Snapchat immediate decay 

Facebook 6 hours 

Instagram 48 hours 

Linkedin 24 hours 

Yet the content on your website has a lifespan of years and it’s a gift that keeps on giving.  Your work can be found many years into the future.  I have articles which I wrote in 2015 (that’s 7 years ago, I am at the age where I can’t accept how long ago something is unless it’s written down – 1990 is still 10 years ago in my head!) that are still getting lots of traffic right now, they still create sign ups to my mailing list. 

There’s less kerfuffle 

What do I even mean by that?  Well, we see (probably around annually) one of the social media platforms either announcing a big shake up to the algorithm, an evolution of focus or a pivot in their plans.  This is ok.  This doesn’t ever need to be catastrophised.  Everything has changed on Social Media since I started my business a decade ago, yet everything is still exactly the same.  The announcements that they make are always interesting because it’s giving you a heads up on trends and what’s working in terms of content consumption and what people want.  

You never need panic about these changes. 

Yet, there’s stacks more stability when it comes to your own site, your own domain and how you want to present your awesome to your audience.  A feel of more consistency in the approach.  

It’s Where You Collect Assets 

Yup – your content is an asset on there in view of the enhanced lifespan 

Yup – it’s where people sign up to your mailing list, which is an asset to your business 

Yup – it’s the place people buy from you & convert

Takeaways

I Social Media.  It’s bloody ace for business.  It’s a component in your business that can bring so much to the party BUT if you’re considering it at the expense of a good quality website then you’re not optimising your business’s positioning, credibility & opportunity for growth! 

Listen to Kat! She doesn’t just say that stuff she says because she builds website, she builds websites because she’s acutely aware of the importance of them in your business and being able to allow you to truly shine in your arena, showcase your expertise and fulfil your potential! If you aren’t sure where to start with planning your own website, check out Kat’s blog post on getting started with your website 

Must-Have WordPress Plugins

Must-Have WordPress Plugins

Don’t want to get hacked, lose or even destroy your own website? Then you’re going to want all five of these MUST-HAVE WordPress plugins before your website turns into a horror show.

It’s a website owner’s nightmare but it’s actually really easy to avoid the website of doom. I’m Kat Reynolds, website strategist and I’ve helped thousands of small business owners to grow their business through their websites. I always recommend starting a website with these five plugins and they’re all completely free!

5 Must-Have WordPress Plugins

For more content just like this make sure to subscribe to my YouTube channel and hit the bell so that you’re the first to be notified when there are new videos released. Let’s get started on those must-have WordPress plugins.

The Security Plug-in

The first plugin I always install is a security one. One of the top fears of business owners I work with is that their website is going to get hacked. Yes, this is a problem and they can take over your site, add hidden files.  I even had one client whose website hosted a whole secret porn site in the back end. She had no idea about it! You don’t want that –  no one wants that! So, always install a security plug-in to stop the nasties from getting in.

must-have wordpress plugins security

Hop onto your WordPress dashboard and click new plugins and there are so many options for security. My preferred option is Wordfence Security, it does the job without too many tweaks for the basic plugin and the free version is absolutely fine! Others, like iThemes Security and All-In-One, are great too. They will all block hackers from logging in, scan for malware and are all constantly updated to respond to any new vulnerabilities. Just don’t leave your website unprotected!

The Backup Plugin

Plugin number two is the backup plugin. Yes, many hosting services include some level of backup but they often save to the same server that you’re hosted on. If that server goes down – not good! So you want to make sure you have control of your own website.

A backup plugin will also protect you from the “oh my gosh I just broke my website, I lost my content, I accidentally deleted all my products!” nightmares you’ve probably already run through your head.

I recommend UpdraftPlus because it’s super easy to set up and makes sure your site is backed up to a safe space. It is also super easy to resurrect if things do go a bit pear-shaped. Just activate the plug-in and you’ll be taken through to complete your first backup. Then you’ll need to automate your backup. (So you don’t suddenly discover that the last time you backed up was 20 blogs ago and you’ve lost all that work!)

must-have wordpress plugins updraft plus

Choose daily backups for the database, which saves all the words and things, and weekly for the files. Then choose a platform to back up to and you’re covered for any “oops i did it again!” moments.

I know the fear of people hacking or breaking your site puts so many entrepreneurs off from even starting a website. Is this you? Type ‘solved!’ in the comments below – because now your security and the backup plugin is sorted, you really can’t break your own website anymore.

Website of doom averted!

The next three must-have WordPress plugins are there to make sure your website works for your business, starting with plugin number three – your caching plugin.

The Caching Plugin

A successful website needs to be fast. Your website visitors won’t want to wait around for the site to load. Really, you only have about three seconds to make an impression before they click away. Also, Google will rank your website higher if your website is faster. A caching plugin basically saves your page information so it can serve it quickly to your website visitors. It can cut vital seconds off your load time, which is crucial for getting more views.

I use SiteGround Optimizer. It’s dead easy to set up, with just the right amount of options to turn on without looking horrendously complicated.

must-have wordpress plugins siteground optimizer

However: it’s only available if you host with SiteGround (my favourite hosts – link here!)

There are loads of caching plugin alternatives though. Such as WP-Optimize, which also has some really good features to optimize your database and files. It also smashes up your images so they aren’t enormous. Test a couple out! Test your website speed using a tool like Pingdom Speed Test, before you activate the plugin and after. Then you can see which one does the job best for your site.

The SEO Plugin

Plugin number four is your SEO plugin. Now, this little tool won’t get you to the first page of google but it WILL help you optimize your site and content to be Google friendly. I recommend the very popular Yoast SEO.

 wordpress plugins Yoast SEO

It adds a very handy little SEO tool below the text editor, so you can optimize your pages, your posts and your products for a particular keyword. It then grades your efforts from red to green and gives you lots and lots of hints to improve your content. Plus, you can then edit the excerpt that appears on the Google search results so you can get more click-throughs.

This plugin is a must if you want your website to be found.

The Analytics Plugin

Plugin number five is your analytics plugin.

I know…the thought of stats might make you come out in hives

However, it’s so important to know how your website is doing because it has a job to do! If it’s not bringing in the visitors and not making you sales, you need to be able to see where it’s all going wrong. You will need to connect up to Google Analytics and Google Search Console.

Google Analytics will show you:

  • All the figures you need
  • The visitor numbers
  • What they’re looking at
  • What activity they’re up to on your site.

Google Search Console will tell you how your site is being found.

You can connect to these by adding code to your header –  not the most beginner-friendly solution! This is why I recommend using a plug-in like Monster Insights which takes you through the process of linking up to Google Analytics. It will also show you some of the stats right on your WordPress website. Super easy and super handy!

google analytics monster insights

So, those are the five must-have WordPress plugins that will stop the ‘website of doom!’ from raising its ugly head. They’ll make sure your website is doing its job and bringing you in more business.

Are you going to be adding any of them to your website? Let me know in the comments.

Kat x

The sales tactics used by 8-figure businesses!

The sales tactics used by 8-figure businesses!

Ever wondered how those 8-figure business owners get their customers to commit to their products? It’s all down to having WINNING SALES TACTICS! Through all of their marketing, to their perfect sales pages – they have it covered. So, how do you do the same?

Want to know what makes those 8-figure businesses sales pages so successful? In the video below, I take the BOSSBABE Societe sales page – their main money-maker -and study every little section. I dig the dirt on their online membership sales page to find out what makes it SO profitable and give you 12 ways you can steal their sales tactics for your own sales page.

Watch as I show you the EXACT conversion-first and sale psychology tactics they use that you can steal for your own sales page! Then, stick to the end where I’ll take my time machine back to their previous sales page and reveal what key thing they changed to massively improve their sales page conversions last year.

I’m Kat Reynolds and I help small business owners build powerfully successful online brands and websites. Ones that actually get more traffic, get more leads and get more sales! Let’s jump on in.

Steal those sales tactics!

Now you’ve watched me talk through a winning sales page, it’s time to put these tactics into action. To make it easier, I’ve collated the 12 SALES TACTICS discussed in the video and put them into a worksheet for you to use right away. Best news – it’s totally free! As a reminder, the worksheet covers the following areas:

  1. How to focus your marketing on your chosen product.
  2. Four elements to a sales page header.
  3. How to use a permanent top menu.
  4. Use words that speak to your audience.
  5. Using storytelling to poke the bear!
  6. Powerful images that show not tell.
  7. Boost up your case studies.
  8. Make the choice clear!
  9. How to do pricing.
  10. Bonus sections.
  11. Leave no question unanswered.
  12. Make your CTA’s stand out.

Download here for FREE:

Kat xx

5 Common Website Myths That Limit Your Success Online

5 Common Website Myths That Limit Your Success Online

Build it and they will come! “I just need somewhere to send people to”. “I need a website to be more credible.” As a website strategist, I hear so many of these whopping big website fiberoonies that actually stop business owners in their tracks and prevent them from growing a successful online business. That’s because a website is really not what we are told it is! In this Blog I will be smashing my Top Five WRONG Website Myths so that you can see how powerful your website really should be for your business when it’s firing on all cylinders.

I’m Kat Reynolds and I help entrepreneurs build profitable websites to grow their business, get more leads and make more sales. So, come on: let’s debunk those myths together! I’d love to hear below in the comments if any of these are a surprise to you and whether you’ve had any ‘a-ha!’ moments. This could be the thing that really changes your business!

Website Myth #1: A website is a brochure for my business

Many website owners get a website as somewhere to send people to, so they can check them out online or make them seem more credible. Or because they just think all the cool kids have one, so they have to have one too. This little myth may sound harmless but it’s the most damaging misconception about websites. Effectively, it takes away all of the customer attraction, money-generating selling power of your site.

The important part for a business.

The best reason to build a website for your business is with the intention of making more sales. It’s not a nice to have, cherry on the top “look how well I did” business card. It’s a marketing tool that helps you to grow your business! So, if you’ve got a nice little website just sitting there looking pretty (but not doing much else) then you actually have a powerful marketing tool that you haven’t even started to utilize. You can:

  • Add calls to action on every page
  • Start list building
  • Start attracting new customers through Google search
  • Sell your stuff on your website
  • Automate your marketing

…the list goes on!

What potential! A website is really a powerful little beast.

* I hope that gets you excited to start putting it to work create some website goals. If you’re stuck on this one, I have created a useful little free website strategy cheat sheet. You can download here. *

Website Myth #2: My website is all about me and my business.

Sure, you want to sell your things, you want to tell people what you do, why you do it and why you love your business. I know you do. But this little website myth can stop our websites from actually doing their job. It encourages us to write and design a website journey about ourselves, our business and what we want. Really, to attract visitors, generate customers and make those sales we need to write about what our customers need to know. To answer their questions, to solve their problems and guide them through the website to buy.

So, have a read through your major web pages. Do you focus on who you are helping? How you are helping them and showing them how they can find the solution and buy from you? Because that’s what it needs to do

Website Myth #3: A website is where people go to find information

(and the more information the better right? Oh no!)

Many website owners pack in as much information as they can. Things like:

  • The whole history of their business from the year dot
  • A detailed breakdown of their staffing structure
  • Pages of core values
  • Endless technical breakdowns of all their products
  • An essay on how they know everything about a certain topic, their unique approach – why it’s their unique approach and all the certificates they have to prove it

The temptation is to throw more content into your website without thinking about how it moves your potential customer from problem to solution. From asking a question in Google to buying from you! People don’t want to know how much you know or whether you’re the most innovative bestest, biggest business on the planet! They do want to know how your product or service can benefit them and they want to find that out in the easiest way possible.

So, take a look at your web pages, your product pages, sales pages and even your blogs! Is the information on there written to move your customer on that journey from problem to solution?

Website Myth #4: A good website is expensive

This one is a game-changer! Things have changed so much since websites had to be built in the olden days. Built from scratch by a developer, a design team and probably overseen by an expensive graphic design company. (Who charge you extra for every little change you need to make now and in the future!)

Ah I remember those days!

Nowadays, the power is in your hands. Not only do you have the tools to build your very own website, with very little experience or techie know-how but, even if it is built for you, you can update, change it around, and test it! You can now work with it, so it works for you and your business.

I build all my websites on WordPress using an easy to use builder- Divi by elegant themes. Here’s a link if you want to check them out. I highly recommend them and use them for all of mine.

The websites I design or teach other entrepreneurs to design are planned, designed and built unique to that business’s goals and objectives. There’s nothing cookie-cutter about it. No restrictive template-looking sites and it’s not expensive. The website tech itself doesn’t cost the earth.

You can get started just with the cost of hosting, which can be as low as £40 a year, and nothing more than free themes and plugins. There’s no big digital design company to brief and manage, no cost for using your own website and no waiting around for somebody else to change that typo!

Power to the people!

Website Myth #5: Once you’ve launched your website, the work is done

Sorry…but no!

Your website is a big part of your marketing. It’s a tool that you can use to attract a bigger audience, get more leads and make more sales. Much like Facebook or Instagram can be, but you own it! Once it’s launched and out into the wilds of the internet, the fun can begin. Some of the best ways to use your website include:

  • A well-structured SEO’d-up Blog! You can stop churning out and constantly changing content on all the social platforms and concentrate on creating permanently useful content that will continue working for your business for many years to come.
  • Getting list building – inviting your website visitors to take the next step and experience working with you.
  • You can start networking with other, relevant websites in your niche to build up your website’s ranking and Google search. Get even more people clicking onto your site!
  • You can send people through from your socialsYes it’s that way round!
  • To convert them to sales, you can start to send paid traffic through to your site.

As you do all of these things and more your website will grow and grow and generate more of the good stuff. It’s all a big lovely snowball effect.

I love websites – can you tell? Probably because I’m just a big control freak who doesn’t want to let Facebook rule the world!

I want to!

If you’ve had a long-held website myth busted today I’d love to know in the comments below. And if you’re on the fence about choosing between using a landing page and a website to sell your thing- then this blog here is the one to read next!

Landing page vs website | Which one should YOU choose?

Landing page vs website | Which one should YOU choose?

You’ve got your product, your class, your course or your brand-new shiny freebie all ready and waiting to be sold. Exciting! And now you’re wondering whether a landing page or a website is the best way to sell it.

It’s a great question but actually, the question you should be asking is: “What is the best way for me to get this thing online, looking great, converting a bazillion people and getting sold?”

Answer: There isn’t a best, only a best for you right now!

In this blog, I’ll take you through exactly what you should consider with both of these tools to get the quickest, most effective results for your business.

What’s my preference?

If you don’t know, I’m a bit of a rebel. When people tell me to do something, I’ll probably want to do the exact opposite.

That can be a bit of a nightmare when choosing between those sensible mummy jeans and the swishy full-length – had to be imported in – dress.

When it comes to negotiating my way around the many ‘should do’s’ and ‘have to haves’ in business, my natural tendency to do my own thing comes into its own. I’m not going to tell you that you should use a website for your landing pages. Or that you should invest in the newest, whizzy landing pages platform for best results. That’s because these things are never one size fits all! Which one you choose to use is entirely down to the following:

  • You!
  • Your tech abilities
  • Your design abilities
  • How much you like or hate stats
  • Where you are in your website journey
  • Your website strategy
  • Your particular business.

Now, as a website strategist/guru master head cheese, I favour building landing pages on a website. That’s because I design websites that are built as a marketing tool that brings in customers and converts them to sales. Landing pages are an integral part of that but this isn’t right for everybody.

Landing Page vs Website: Quiz Time!

To help you decide which one you should choose, I’m going to do a little quiz. Do play along in the comments!

*such fun*

Question one: Do you already have a website?

‘No, I just want to get selling!”. If you have a product course or freebie just waiting there and ready to go, don’t hold yourself back by trying to create an entire website to serve it. Just get it out there. Using a landing page builder like, Leadpages, Unbounce, HubSpot or even the signup form that comes with Mailchimp is fine. They are designed to help you sell your thing and they aren’t a sloppy second that you have to use because you haven’t yet invested in getting yourself a website. You don’t have to have an expensive website to start selling at all.

I know, I’m a website strategist!

If this is you – congratulations you’ve chosen! Now go sell it.

Question two: How good are you at the tech and design side of things?

Be honest with yourself here! Does the idea of creating a landing page on your own website fill you with fear? Does it take you forever to work out how to edit the pages you’ve already got? Or does your website limit the design of your pages because of the template or theme you’ve already got on there?

If any of these is yes, then you need to also choose the landing page software option. That’s until you have an easy to edit, easy to update landing page template on your website. Or a VA who’ll do it all for you! There is nothing worse than struggling with tech you hate or trying to get something to look good on screen when it’s just not your zone of genius. So make these things easy for yourself.

Question three: Can you create a great landing page on your website?

If you have a website and you’re fine learning how to build a fantastic landing page. Or have some kick-ass landing page templates to choose from – I’d go with that! Then you don’t need to spend more money on a landing page specific platform. Go with what you’ve got and you don’t need to make it more complicated than that.

Question four: Will this landing page improve your website?

Will it be better for you and your audience? A great website should be created to support and grow your business. Your website should be set up to attract new audiences through SEO. To boost your brand presence and take visitors on a journey. Building those relationships with them and then converting them to sales.

Moving your landing page off-site could mean that you’re losing some of that lovely SEO juice that will boost your website’s authority and get you ranked higher in Google search.

So, if you want this landing page (that you’re thinking of for this specific thing you’re selling or opting into) to support your website in doing that job, then you need to create your landing page on site. If that landing page/sales page/freebie sign up page is the pinnacle of your sales journey on your website – it makes perfect sense to keep it all on there.

Question five: Do you LOVE numbers?

One of the best features of landing page software, like Leadpages, is the in-built conversion stats and A/B testing features. But will you use them? If you are more likely to stick a pencil in your eye than fiddle around testing out different headlines to raise your conversion rates by x per cent, then forking out the extra for this sort of platform just isn’t essential. You can still do this on your website using Google analytics and some themes, plugins or extensions let you A/B test too.

But if you can’t wait to get your hands on all those lovely stats then using a landing page platform could be the best option for you. I’m not going to argue with you!

And now… the BIG MISTAKE business owners make when choosing between a landing page or website.

They think they have to buy a BIG EXPENSIVE WEBSITE to sell their thing. Whether it’s a small thing or a big thing (and before they’ve even tested the market to see if anybody will buy their thing anyway!)

If this is you and you are thinking that you need a website to sell, or you need a website to show you are serious in your business, then I’m here to tell you: You don’t need one. Not now, not yet.

You can build a successful landing page for very little. That landing page can be your conversion page after you’ve gathered your audience together on social media, in your groups or from your podcast. Get selling!

Get your business off the ground and test out those waters before you consider investing in website marketing. That way, when it comes to creating the perfect website to grow your business further, you will know exactly who you are talking to, who will buy from you and how you can attract and convert more of those lovely customers into your crazy little world.

Convinced that you’re ready to take that next step in growing your business through your website and making landing pages a solid part of your online ecosystem? Then I’ve put together a free workbook for you to get started on your wonderful website strategy.

Click the link and download your freebie!

Or, you can get in touch with me directly by clicking right here and we can start the conversation about how I can help you get the right website for your business.

Kat x

What is a website strategy? 4 steps to planning your successful website

What is a website strategy? 4 steps to planning your successful website

Website strategy! Oh my God, those two words fill me with dread. They just sound like jargon: expensive and boring.

Rooms full of besuited old men, arguing for hours over whiteboard charts and red pens so they can charge you more. But ignoring website strategy costs businesses thousands in pointless redesigns and rebrands that do nothing to grow their business!

Deciding on your website strategy, before you design your website, is the key to creating a successful site

My name is Katherine Reynolds and I help entrepreneurs create and manage profitable websites. So they can grow their business without the overwhelm or impenetrable jargon.

In this blog, I’ll show you exactly what a website strategy is and could be for your business. I’ll give you four simple steps that will ensure that your website actually works for your business… before you go spending money on it. Be sure to read to the end where I’ll be sharing the top mistake that’s costing website owners thousands! It’s a doozy doo!

4 steps to planning your successful website

I’m a secret knitter! I love to sit down in front of Netflix with a sneaky glass of wine and a big bag of wool (and fudge)! However, I don’t sit down with no idea of what I’m making or only a vague idea of what the finished garment will look like. Yep, that would be silly wouldn’t it!

In the same way, you need to know exactly what you need your website to achieve before you start knitting it…I mean designing it obviously. Here are 4 simple steps to get you started:

1. Write down your business goals

If you start by writing down your business goals, then you’ll know where you want to take your website. For example, where do you want to take your business within the next six months? Or the next year, or even five years! Using my website as an example, I want to double sales of my Big Website Profit Machine course in March 2022 and again for the launch in October. That’s my big goal for my business over just the next year. It’s so exciting!

What’s your big goal for 2022? Pop it into the comments below, I love to hear about all your big business plans.

So whether you’re just getting started, or you’ve already begun to see some juicy results, this is the perfect time to be talking about it. Wherever you want your business to go, your website is going to help you to do this.

If it’s not then it’s just not worth having a website!

2. Decide your website goals

You might want to: increase your audience, get more eyes on your prize, build your list, convert to more sales, increase customer spend or increase brand awareness. You may want to do all of the things! That’s fine because your website won’t be a one-trick pony. Just write them all down, then sort them out in the order of importance to your business.

Right now for my website redesign, which I’m doing as we speak, I’ll be prioritizing:

  1. Expanding my reach
  2. List building
  3. Increasing returning traffic
  4. Gaining more loyal followers
  5. Converting them into buying customers

These goals are right for my business as it stands. I’m focusing on getting more business owners into my lovely little content ecosystem. There, I can nurture them until they’re ready to work with me by joining my big course or having one-to-one support.

Yours may well be very different. You might have lower ticket offers, mini-courses, physical products or in-person classes. Your goals will look very different to mine. So you can see how putting your website strategy before the design really informs you of what your website needs to do and what it is capable of.

3. Know your customer

Reminder: Your website is not just about you and your business. Your website is about taking your visitors on that lovely journey from A to B. Therefore, knowing who they are and what they’re looking for is essential for attracting them to your site.

I’m not a big fan of working at my ideal customer’s shoe size or marital status… unless of course, you sell shoes or marital advice!

I find it far more useful to focus on my customer’s comments, struggles, problems and worries. So I grab a good old notebook and pen and think about what they’re looking for:

  • What do they want?
  • What do they come to me to solve?
  • What is getting them up at two in the morning desperately googling for answers?

Putting the focus of my message on the customer stops me from writing that bland and unengaging business content.

(you know, the brags about ‘how innovative my brand new widget is’ or ‘how the business is the leading widget company of the world’)

That’s just creating content to fill a website. It’s just creating pages for the sake of it and that’s not what a website should be doing. Your customer doesn’t care about that, they just care about finding a solution and getting a result. Knowing what my customer is looking for means I can talk directly to them. I can grab their attention and invite them on this journey further into my website. taking them from A: “I’m looking for something” to B: “Oh I need’ that”.

But hang on how will you know if your website strategy has worked? The secret of that is knowing what measurable results you’re looking for.

Plan your results

If we look back to my original business goals, I wanted to increase sales of my big website profit machine course. I plan to do this through my website by increasing my organic reach. This is a completely free way, through Google searches! So how will I know if it’s working? Simple – I’ll measure my website traffic from organic Google searches. That’s people finding me for the very first time by just typing in a question.

The Numbers: I’m aiming for an increase of 65% in web traffic over the next three months, that’s more eyes on me! I’m also going to be focusing on building my list. I’ll be aiming to increase my opt-in conversion rate, that’s people opting into any of my freebies, by 15 by April 2022. So that means my list will nearly double!

I know that playing with the figures gives some of us the heebie-jeebies but I promise you that focusing on just a few measurables like this will stop the overwhelm when you’re trying to get your website working for your business. You’ll be able to see where the holes are in your website, so you can sew them back up again! It puts you in control of your website and that’s exactly where most website owners come unstuck. This leads me too…

The biggest mistake most website owners make is…

Spending a ton of money on getting a big redesign of their website, without thinking what went wrong with the old one!

They aren’t in control of their website because they don’t understand why it isn’t working for them. It’s full of holes and they don’t even know where they are! So every couple of years they throw the whole thing out again and start again. Maybe their new site is a bit prettier, with more things that go ‘ping’. Maybe it pops more but it will have exactly the same holes in it as before.

It’s a big, big waste of money, time and effort!

However, now you know the steps you should be taking to understand your own website’s purpose, you won’t be throwing that money at the wall and hoping it looks nice enough not to embarrass you.

To help you get this done, I’ve created an easy website strategy cheat sheet. With it, you can commit those big plans to paper without having to spend anything at all. Just click the link and get planning your website before you start spending money on it!

Find me on Youtube here!

Kat x