inspiration
Don’t be bland – rock your brand
Don’t look like every other business out there – do yours with style It’s not easy to be individual. I’m not a very interesting dresser. My wardrobe is full of bland clothes, jeans, comfy trousers, plain tops and a couple of hoodies (so I won’t be allowed in Lakeside...
5 rules for brand consistency
Brand consistency gone wrong = Toto, I’ve a feeling we aren’t in Kansas anymore Have you ever been happily scrolling through your Insta or Facebook feed, find an account you LOVE; great content, gorgeous pics and they’ve really got something that speaks to you. So,...
Why spend money on a website when so much is FREE?
Spend money on a website = invest in your business Yes, there are loads of fan dabby dozey FREE ways you can market your business online. Networking on social media is a brilliant free resource and one of the major ways I have built my own business over the years....
How Selfies can Boost your Brand
For years I steered clear of selfies as something that belonged in the realm of duck faced teens posing for photo after photo to get the perfect shot to impress their duck faced friends. (What is it with duck face? Why? Is it just me?) Anyway, I had been missing out...
How to overhaul your website without throwing it out the window
My website has been out of action for 11 months! I haven’t looked at it, updated it, or changed it, let alone checked that it was doing anything for me or my business in all that time. There, I said it, I’m a website abandoner. Oh for shame! Of course, my story over...
What’s a bounce rate?
What’s a bounce rate? Hint – it’s got nothing to do with space hoppers!
How do you find the right plugins for your website?
There are over 60000 Wordpress plugins, both free and paid for, out there. How do you find the right plugins for your website?
What is a brand? It isn’t just your logo!
A brand isn't just a logo? So what is a brand? Have you ever played one of those board games, "Logo What am I?" or "The Logo Board Game"? Players have to guess the company or product from their pictures, packaging, flavours, advertising, characters or catchphrases. So...
How to create branded images using stock photos
If everyone is using stock images, how can you really stand out? Let’s look at how to create branded images using stock photos.
Show don’t tell – create the fantasy
It’s more important than ever to make your visuals SHOUT for you
How to Create Balance in Your Branding Images
This a great example of how you can balance an image to pick out elements without it looking fussy.
Turn up the Volume in Your Business
Turning up the volume in your business …doesn’t mean shouting, using CAPS, or surrounding everything with neon flashing lights. It’s creating harmony and focusing your efforts that gets you heard.
Are you procrastibranding?
Procrastibranding! I love this word, it so totally sums up the predicament many business owners get themselves tangled up in. I can't take credit for the word, I first heard the word procrastibranding when listening to Denise Duffield Thomas...
10 reasons you need your own website
Social media is great, but having your own website can be a home that you can really call your own. Here are 10 reasons why a little website in the country would be a big step up for your biz... You are much more credible as a business. I must admit I lose a bit of...
Be yourself when selling – reveal the true you in your branding
Do you find it really hard to be yourself when selling?I do. Find out how I created a more me way to sell my online course.Launching a course is always a BIG job, even if you’ve done it before and have loads of fantastic reviews (thank you online gorgeous ladies). My...
The creativity trap – how not to launch your business
A good story has a beginning, a middle and an endingThis is harder than you may think.My eight year old daughter loves to write. She uses her best pens and makes sure her writing is as small and neat as possible. All illustrated with her wonderful drawings of...
4 easy steps to planning a new website (that really works for your business)
Planning a new website can be fraught with decisions that leave most business owners running for the duvetAs business owners we have to be jacks of all trades but for those that know me well by now, I am useless at accounts. I'm ok once I'm gently shown what bit to...
Rebranding your business? When, why and how
What do you do if your brand just feels 'wrong'? Is now a good time to think about rebranding your business?When you first set up in business the pressure is on to just get it out there, get it done and start earning money. And not many of us get to start will a big...
Make Your 2016 Dreams Come True with Fabulous New Year Branding
Business owners spend on average three whole months preparing for the Christmas rush. It doesn’t matter if you sell products or services, Christmas mania is something you just can’t avoid. Christmas campaigns can be fantastic for boosting sales and not just for...
Website down? Ask for help!
I get a lot of people contacting me with ‘HELP! My website has disappeared!’, 'my website is down', ‘I can’t get this plugin to work’, ‘I’m getting a big error and I don’t know why’ or even ‘I’ve lost my website’. The dreaded 500 page error has often just...
DIY SOS! When do you need a professional web design?
DIY can be great. But not in our house and there is a time when it’s just necessary to call in the professionals Our garage is broken. No two ways about it, the door is well and truly foobar. I can sort of close it with an ‘air gap’ of about 30cm at the bottom and...
