inspiration
If they can’t find it, they can’t buy it! The 5 critical essentials you need on your website
Starting a new website can be tremendously exciting. You’ve got all these plans for how it is going to look and all the products you are going to sell on there. Your wishlist for widgets and doo-dahs is a million miles long and all you can think is that it HAS to look...
How to build your brand on a shoestring budget
Is it possible to build your fantastic brand on a shoestring budget? Yes! Knowing what makes your brand tick is a powerful place to start and there are many super whizzy apps and websites that will help you do it all yourself. This week I've been talking about how you...
How I built an online shop in 4 hours
It can be done! And if you know how, it can be really super easy too!! I created this beautiful, perfectly working, online shop in Wordpress in just under 4 hours. From scratch! Using nothing but free Wordpress, themes and plugins. It's amazing what you can do...
How to start an online shop
So, you’ve decided to start an online shop. You've decided to GO FOR IT! This is the year you finally get your business online and selling. This your chance to share your beautiful products with more wonderful customers through the magic of the internet. This is the...
Why done for you branding is better value than off-the-shelf
My Hair's had a rebrand! Find out how it just goes to show that done for you branding is better value than off-the-shelf. I've got a gorgeous auburn shiny brown barnet now! Do you like? My old hair was making me feel washed out and old 😟 I was even starting to...
Don’t be bland – rock your brand
Don’t look like every other business out there – do yours with style It’s not easy to be individual. I’m not a very interesting dresser. My wardrobe is full of bland clothes, jeans, comfy trousers, plain tops and a couple of hoodies (so I won’t be allowed in Lakeside...
5 rules for brand consistency
Brand consistency gone wrong = Toto, I’ve a feeling we aren’t in Kansas anymore Have you ever been happily scrolling through your Insta or Facebook feed, find an account you LOVE; great content, gorgeous pics and they’ve really got something that speaks to you. So,...
Why spend money on a website when so much is FREE?
Spend money on a website = invest in your business Yes, there are loads of fan dabby dozey FREE ways you can market your business online. Networking on social media is a brilliant free resource and one of the major ways I have built my own business over the years....
How Selfies can Boost your Brand
For years I steered clear of selfies as something that belonged in the realm of duck faced teens posing for photo after photo to get the perfect shot to impress their duck faced friends. (What is it with duck face? Why? Is it just me?) Anyway, I had been missing out...
How to overhaul your website without throwing it out the window
My website has been out of action for 11 months! I haven’t looked at it, updated it, or changed it, let alone checked that it was doing anything for me or my business in all that time. There, I said it, I’m a website abandoner. Oh for shame! Of course, my story over...
What’s a bounce rate?
What’s a bounce rate? Hint – it’s got nothing to do with space hoppers!
How do you find the right plugins for your website?
There are over 60000 Wordpress plugins, both free and paid for, out there. How do you find the right plugins for your website?
What is a brand? It isn’t just your logo!
A brand isn't just a logo? So what is a brand? Have you ever played one of those board games, "Logo What am I?" or "The Logo Board Game"? Players have to guess the company or product from their pictures, packaging, flavours, advertising, characters or catchphrases. So...
How to create branded images using stock photos
If everyone is using stock images, how can you really stand out? Let’s look at how to create branded images using stock photos.
Show don’t tell – create the fantasy
It’s more important than ever to make your visuals SHOUT for you
How to Create Balance in Your Branding Images
This a great example of how you can balance an image to pick out elements without it looking fussy.
Turn up the Volume in Your Business
Turning up the volume in your business …doesn’t mean shouting, using CAPS, or surrounding everything with neon flashing lights. It’s creating harmony and focusing your efforts that gets you heard.
Are you procrastibranding?
Procrastibranding! I love this word, it so totally sums up the predicament many business owners get themselves tangled up in. I can't take credit for the word, I first heard the word procrastibranding when listening to Denise Duffield Thomas...
10 reasons you need your own website
Social media is great, but having your own website can be a home that you can really call your own. Here are 10 reasons why a little website in the country would be a big step up for your biz... You are much more credible as a business. I must admit I lose a bit of...
Be yourself when selling – reveal the true you in your branding
Do you find it really hard to be yourself when selling?I do. Find out how I created a more me way to sell my online course.Launching a course is always a BIG job, even if you’ve done it before and have loads of fantastic reviews (thank you online gorgeous ladies). My...
The creativity trap – how not to launch your business
A good story has a beginning, a middle and an endingThis is harder than you may think.My eight year old daughter loves to write. She uses her best pens and makes sure her writing is as small and neat as possible. All illustrated with her wonderful drawings of...
