inspiration

Make better buttons for your sales page!

Make better buttons for your sales page!

This may sound obvious, but if you camouflage your sales buttons (aka call to action buttons!), you are making it really hard to buy from you! And if your customers have to root around in the fine print for a link to buy your thing, they are very likely to just give...

10 ways to make your website look more professional

10 ways to make your website look more professional

How many times have you visited a 'professional website' that is bland and boring? Almost enough to send you to sleep! GOOD NEWS! You don’t have to create a boring website to look professional. Injecting fun and personality into your website won’t make you look like...

Scared of starting your website? Try this!

Scared of starting your website? Try this!

Yes, getting started on your website can feel pretty scary and website overwhelm stops many business owners from getting online at all. So, if you've got this in your head.... Maybe you've tried something before and ended up completely tangled up in the tech. You have...

8 ways to get more visitors to your website!

8 ways to get more visitors to your website!

Today I’m going to be sharing 8 really easy tips on how to get more visitors to your website. Which is what websites are all about! 8 Tips to Get More Website Visitors  These eight tips are not huge things you need to change on your website. I’m not going to be going...

How to find the best free images for your website

How to find the best free images for your website

Today I’m going to be talking about how you can find brilliant, free images for your website. This is particularly relevant if you're just starting out, haven't got a big budget to get a photoshoot but you really need images on your website. You might not have the...

What makes a website successful?

What makes a website successful?

What makes a website successful? You might be thinking I really need a website. You might be thinking I’ve got to get online! However, you’re not necessarily thinking about what is going to make your website a success. One of the biggest problems I find business owners make when creating a website is that they haven’t thought about what their website is for. 

Beware the giant website scam

Beware the giant website scam

Free websites are not always what they seem. Find out why getting a free website is a bad idea and can end up costing you more time and money than starting out with a small paid plan. Be warned: the following story is not for the faint hearted! Let me start with a...

How to build your brand on a shoestring budget

How to build your brand on a shoestring budget

Is it possible to build your fantastic brand on a shoestring budget? Yes! Knowing what makes your brand tick is a powerful place to start and there are many super whizzy apps and websites that will help you do it all yourself. This week I've been talking about how you...

How I built an online shop in 4 hours

How I built an online shop in 4 hours

It can be done! And if you know how, it can be really super easy too!! I created this beautiful, perfectly working, online shop in Wordpress in just under 4 hours. From scratch! Using nothing but free Wordpress, themes and plugins. It's amazing what you can do...

How to start an online shop

How to start an online shop

So, you’ve decided to start an online shop. You've decided to GO FOR IT! This is the year you finally get your business online and selling. This your chance to share your beautiful products with more wonderful customers through the magic of the internet. This is the...

Don’t be bland – rock your brand

Don’t be bland – rock your brand

Don’t look like every other business out there – do yours with style It’s not easy to be individual. I’m not a very interesting dresser. My wardrobe is full of bland clothes, jeans, comfy trousers, plain tops and a couple of hoodies (so I won’t be allowed in Lakeside...

5 rules for brand consistency

5 rules for brand consistency

Brand consistency gone wrong = Toto, I’ve a feeling we aren’t in Kansas anymore  Have you ever been happily scrolling through your Insta or Facebook feed, find an account you LOVE; great content, gorgeous pics and they’ve really got something that speaks to you. So,...

Why spend money on a website when so much is FREE?

Why spend money on a website when so much is FREE?

Spend money on a website = invest in your business Yes, there are loads of fan dabby dozey FREE ways you can market your business online. Networking on social media is a brilliant free resource and one of the major ways I have built my own business over the years....

How Selfies can Boost your Brand

How Selfies can Boost your Brand

For years I steered clear of selfies as something that belonged in the realm of duck faced teens posing for photo after photo to get the perfect shot to impress their duck faced friends. (What is it with duck face? Why? Is it just me?) Anyway, I had been missing out...

How to overhaul your website without throwing it out the window

How to overhaul your website without throwing it out the window

My website has been out of action for 11 months! I haven’t looked at it, updated it, or changed it, let alone checked that it was doing anything for me or my business in all that time. There, I said it, I’m a website abandoner. Oh for shame! Of course, my story over...

What is a brand? It isn’t just your logo!

What is a brand? It isn’t just your logo!

A brand isn't just a logo? So what is a brand? Have you ever played one of those board games, "Logo What am I?" or "The Logo Board Game"? Players have to guess the company or product from their pictures, packaging, flavours, advertising, characters or catchphrases. So...