Don’t be scared of the competition’s BIG GIRL SHOES

big girl shoesDo you look at your competitor’s website or marketing bumph and think that they must be doing really well. I do. I am nosy and never learn. I cruise through my competitors websites thinking that they must be doing far better than me, they must attract so many more customers and be earning a packet. But this simply isn’t true.

It’s amazing how good design can fool you into thinking a company is bigger and better than it really is. When I was starting out as a lowly marketing assistant I was involved with developing new relationships with partner companies. As a small business we often muscled up to the bigger players to try to win the contracts for the really big bucks. One of the companies we partnered up with had a very impressive website; glossy brochures, swanky business cards and fab logo and the directors had particularly nice shoes. Everything about them said ‘success’. Fine. It seemed that the commissioners thought so too and we won a joint contract. The thing is that it turned out that this impressive looking outfit was actually a partnership of two. They didn’t have a huge office, many minions and a list of ongoing contracts, they just had their own experience, a great product and a fantastic brand.

So when I go trawling the internet I try to keep in mind that my competitors may also have a little old me complex. They too, have their mind monkeys and probably do all their own admin in a corner of their bedroom. You just can never tell!


  1. Chichi

    I love this post because it is so true lol! If I am not careful I find that I spend far too much time looking at others and comparing rather than being the best I can be!

  2. BusinessBeautician

    Definitely! And sometimes it is difficult to remember that the reason people work with you is because they like what YOU do, and that is what makes us unique x


Submit a Comment

Your email address will not be published.

You may also like…

5 powerful visual content tricks to boost your coaching biz

5 powerful visual content tricks to boost your coaching biz

It’s a noisy world out there. Everybody is trying to produce content, get noticed and drive sales. Facebook is getting busier, Pinterest is chock full of stunning, fascinating and well-groomed pics, Instagram is getting clever with carefully designed images straight...

Don’t be a plonker

Don’t be a plonker

I belong to a gym, but I’m afraid I’m the sort of gym bunny that is happier sitting in the bar or sauna (if I can be bothered) than working up a sweat on the various torture machines downstairs. Never mind, I find the atmosphere is good for getting work done and...