I work with so many ladies who LOVE helping their clients. Their number one goal is to spread their hard earned knowledge and change lives, teaching them to live happy, confident and joyful lives through techniques honed after years and years of experience helping and guiding people past their problems and giving them the tools to have fun and enjoy life to the fullest.
They’ve spent years learning, researching, living with and getting other people brilliant results and are passionate about the success of their methods.
But many people get stuck. They’ve built a wonderful local business and helped lots of people through one to one sessions and their reputation has built through the wonderful results their work brings people. But there are only so many clients they can help at one time. There are only so many sessions they can book into their day and, of course, only so much they can charge for their expertise. It can be a bit of a trap and both physically and emotionally draining.
So how to expand your business when you have no more hours in the day and can’t charge more for those hours to help the people you want to help? Your expert knowledge is worth so much more than there are hours in the day. To help more people and earn more as a life coach you need to start leveraging.
There is only one YOU.
There are only a limited number of people you can help one to one so you have to start thinking of spreading your expertise that little bit further, of teaching people in groups, enabling them to glean some of your life-changing core secrets and start to make that change for themselves. Because once you start to free your knowledge it can grow and multiply and help sooo many more people. And that knowledge is valuable, not only to the people it can help, but to you. It can bring you the money to expand and grow your business and the power to help you spread the word.
It can be a hard thing to understand how your knowledge can be given a life of its own, but it has worked for me …
I love to draw and I’m an illustrator at heart. I love to tell stories with my pictures and explore new characters. It’s what rocks my boat. I giggle when I think that I get paid to spend a whole day drawing cartoons or creating a beautiful photographic collage for my latest VIP design client. But although I KNOW I’m lucky to get recognition and be paid so well for just doing what I love to do, without the other half of my business I wouldn’t be able to move forwards and grow The Business Beautician. I wouldn’t have the connections, the wonderful community of lovely ladies who I support and who support me through my journey, the money to expand my business or the heart-leaping feeling of helping solopreneurs create their own beautiful brands through my classes and courses.
I’ve learnt to leverage my time. I now create simple how to design and how to be techie classes and courses that get my crowd playing with their own unique brilliance and creating radiant brands that work for them. I love it!!! It’s thrilling to hear that my lovely ladies have discovered a creativity they never knew they had and built something that seemed stupidly complicated and techie before with bouncy ease. What has always come easily to me, and the layers of knowledge and skill that I’ve built up over the years has been business changing for my crowd.
And it doesn’t need to be complicated. The best online classes and programmes are simple.
You might not think your hard won knowledge is revolutionary or unique or special but your crowd will. If they love what you do, they will pay to be able to do it too. You only have to create your class or course once and you can sell it over and over again. Suddenly your time and expertise is worth LOADS! And if you choose to work with some people one to one to delve deeper into your expertise with them, you can choose to do that too. You can take back control of your time and start to really focus on the areas you can help the most.
I’ve built my business online and gathered together a huge crowd of wonderful ladies who really get what I’m about and even laugh at my bad jokes (who knew?!) Creating an online business can offer you a whole world of people that would benefit from your expertise. You don’t have to hire out a hall, prepare lots of materials for everybody or worry about presenting in front of an audience.
I record my videos at home, using easy and mostly free technology, I produce worksheets, downloadables, freebies and audios myself to help my crowd get the most from my classes and sell through my own website. An online business enables you to help many many more people and communicate your passion to an audience anywhere in the world. It is truly amazingly awesome stuff!
So consider the next time you hear that your one to one client has made a powerful change in their life, how so many people out there would benefit from the basics, even the most simple parts of what you do. Your expertise is truly unique, the way you deliver your knowledge and the way you can see solutions that other people can’t – just a kernel of your insight is enough to start your following off on an adventure of their own.
Over to you – where does the journey start? What tools can you provide all those potential clients with to start an adventure with you and make some small but magnificent changes in their life?
Please share – are you ready to help more people and grow your business online?