I fell in love with the Kiddy Cook and CookieTots logos and when I was asked to rebrand the franchise, the last thing I wanted to do was to change them. So, starting with these marvellous hand drawn logos, I created a new look that added to what the brand already stood for, fun, good food and kids.
The backgrounds were created to look like paintings with an emphasis on clean light colours; green, yellow, cream. The children were always the focus and I used large pictures of them having a whale of a time all over the marketing material. But not forgetting the importance of good healthy food to the brand, I mainly used a light green as a backdrop and illustrations of vegetables to frame the designs. Each element was crafted to give an idea of child like fun and learning.