How to build your brand on a shoestring budget

Tips on how to build your brand on a shoestring budget
Tips on how to build your brand on a shoestring budget

Is it possible to build your fantastic brand on a shoestring budget?

Yes! Knowing what makes your brand tick is a powerful place to start and there are many super whizzy apps and websites that will help you do it all yourself.

This week I’ve been talking about how you can build your brand on a shoestring budget, yourself, and make your job of creating visual super easy in a series of lives on Facebook.

I cover what a brand really is and why it is so important to get right, why you don’t have to be a professional designer to start, what tools you can use with no experience and much much more.

Grab a cuppa and a biscuit and have a binge-watch…

Episode 1: What is a brand anyway?

What a brand is and what it isn’t and why you should care. This one is important to get your head around as understanding what elements make up your brand is so central to getting the right message across to your audience.

Episode 2: Easy Design Tools for Beginners

My top (easy) design tools that YOU can use yourself. Yes, you don’t have to be a professional designer to build your brand. You can build it on a shoestring with these fabby, free online design tools. Some of these are so good I use them myself.

Episode 3: Easy Design Rules = Easy Design

How having an easy set of branding rules can save you time and have a much bigger impact. It’s not about being strict and limiting yourself but freeing you up to do the things that really matter in your marketing. And getting that all-important consistency.

Episode 4: How bog-standard generic branding is hurting your business (ouch!)

To build a successful business you need to show what you do better than anybody else. Using generic and overused branding can result in getting lost in the crowd, losing you credibility, brand loyalty and sales. Find out how to make your brand stand out and shout your message loud.

Episode 5: Why DIY is a GREAT option for branding when you don’t have a huge budget.

Yes. it would be lovely to have a big chunk of money to spend on branding but going DIY can help you boost your own knowledge, skills and brand strategy. Find out why DIYing your own brand can be a boon to your business.

Liked these but don’t know where to get stuck into building your brand yourself when you have a teeny tiny budget?

I can help! Check out my BrandUP Branding and Design Course. It’s made especially for beginners, people who think they are as arty as a carrot or business owners who feel embarrassed by the look of their own branding (eek!).  Find out more about BrandUP and get your business all branded up and attracting the right customers.

YOU CAN DO IT!!!
Kat

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