You are all excited about your brand new online business. You’re going to be able to help SO many more people, teach to a wider audience and finally bring in the money you need to live your own fantastic sunny life. Wow! It’s going to be brilliant!!
No more time for money – you’ll be super flying.
So you get a little website up and running with your new logo and a few pages describing the service you offer and the results you can get, create a couple of social media accounts to start talking about what you do and wait for the phone to start ringing.
It can be soul destroying to bare your knowledge to the world but get nothing in return, not a peep, not a little nibble of interest back. You have so much to give, but if people just aren’t getting you and the marvellous world of knowledge you have to offer, they won’t interact or buy. And that’s when we start to creep back to the one to one work, just to get some money in.
But that fabulous online business you had in your head is possible. It’s just a matter of communicating your vision to your audience and making it really easy for them to see themselves working with you.
So here are my tip top MUST HAVES for your coaching business website to supercharge your message and radiate that irresistible youness.
Not surprisingly, you are first on the list.
As a coach, trainer or otherwise helpful bod you are central to your business. You are the expert, you are the person that people must connect with to build that all important trust.
Nothing says you more than a good old photo. Try and get the best photo you can of you being you. If you are a talker, get a friend to snap you talking. If you demonstrate exercises, then show yourself in action, enjoying it and looking great. If your business is all about creating an emotional connection then get some photos done where you are listening and supporting a client.
I can hear you shouting at the screen – NO! I hate having my photo taken. I’ll let you into a little secret – I feel really silly posing for photos too. One way around the wooden ‘oh no, do I smile, do my arms look to fat, rabbit in the headlights’ look is to get somebody to take a photo of you doing. Take a couple of friends along to your favourite café or park and get one to snap while you chat away. Bribe them with cake if you have to – always works for me.
Once you have a natural photo of you, place it prominently on your coaching business website. At the top and BIG. No excuses.
2. Your Message
This might seem a really obvious one, but so often the core message gets lost in a jumble of words. Your coaching business website needs a short and snappy message right at the top of the front page that says exactly what your coaching can achieve for people. We want results, and we want them snappy.
Try to limit yourself to a maximum of 8 words. You don’t have to say everything that you do, you just need to connect with your website visitors and make them think, ‘ooh, I want that!’
My core message for The Business Beautician is ‘Where brilliant businesses come to get gorgeous’. Just 7 simple words but there’s a lot packed into it. People take my classes to create a brilliant online business, join my courses to make them super gorgeous and love my bouncy and bright way of making complicated things easy peasy (apparently).
Inject some character into your words and you’ve got a winner.
3. Sign ups
If you haven’t delved into the world of email marketing (newsletters and listbuilding) then start now. Most sales aren’t made by people landing on your website by chance and just fancying buying something. Sales are made after you have built a relationship, albeit a virtual one, through social media, blogs, newsletters and finally through that one sales email that lets them know that you have created something they really need.
Think of your coaching business website as a collector for all these people. They’ve shown a little bit of interest, but need to stay in touch before they’ll buy. Most of your selling will occur off your website.
Add a sign up box onto your website. Add a few. In different places. And offer different incentives for people to hand over their information. Pay attention to what freebie you match with what content and your signups will start to rocket.
4. Professional looking branding
I can hear you wince.
But it doesn’t have to cost you an arm and a leg to get a good solid brand that does your coaching business website proud. You can keep it simple and still make an impact.
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- Invest a little bit of time or money in getting your colours and fonts sorted out once and for all so you know that any marketing design you do will look gorgeous and match perfectly.
- Opt for a simple logo that will just act as a signature for your coaching business. It doesn’t have to be a complicated affair that says everything your business offers.
- Invest in some great photography. There are loads of fantastic free and cheap photo sites out there. Choose images that speak to you or show the results of your work, download them and reuse them throughout your marketing.
This is not optional.
Keeping up with a blog can seem a struggle but it is the best way of communicating with your audience and showing off your knowledge. A helpful, well written blog can do wonders for building trust with your crowd.
Give them a result and let them experience some of the benefits you have to offer. You aren’t giving it away for nothing, you are building a fantastic relationship that will end in sales.
AND blogs are so versatile. Pop them onto your website, add some share buttons to get people sharing your content (top tip – you can use these share buttons too), send your blog out in your newsletter, post them on social media and link back to your website and if it’s a really good one you can even get them published on info sites such as Huffington Post.
Soon, your expertise will be everywhere!
6. Make it easy for people to work with you
The number of times I’ve got lost on a website, trying to find contact details or the button to buy something is shocking.
Don’t bury your hard work – keep it up front and proud.
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- A simple ‘work with me’ button in the menu works a treat so people can see an overview of everything that you do.
- Plop your best sellers onto the front page with a short and sweet description and a button to read more.
- Once your visitors have clicked on a product, give them a big button to press. Make the buy now button really easy to find, in a contrasting colour and located on the first page they land on.
- Always include a contact me page and put it in your main menu where people expect to find it. You don’t have to include all your personal address details but at least have a contact form that will send you an email.