The Wedding Guide UK Directory and Ecommerce Website
The Wedding Guide UK had been around for many years and was really successful in the North of England, having setup and run the Northern Wedding Awards for best service wedding suppliers for over 10 years. But their website just didn’t do their business justice. They needed a welcoming, girly and friendly wedding directory and community for both excited brides planning their big day and wedding businesses who excel in customer service (or who would like to with their help). It should show off Liz’s character and experience in the industry, her love and pride of the people she helps through the guide and tell the story behind the awards as a celebration of commitment and customer service.
There are be two sides to the website, the bride side and the wedding business side, both with the potential to monetise through clubs, online advice, listings and advertising. These appeal to their target audience and welcome them into a close, helpful community where they can get advice from the people who know.
I designed a super pretty brand with hand-drawn elements and beautiful photography to compliment their current logo.
The website has two halves, one to appeal and aid new brides in planning their wedding and the other to help wedding business owners, where they can buy advertising and directory packages to showcase their services on the site. Wedding businesses can add their own directory listings from the business area and manage their own subscriptions.