the power of great visuals
Great visuals sell. Good pictures grab attention. Fantastic graphics impress. Beautifully directed photos can evoke emotions.
The reason visuals are so powerful is our ability to ‘read’ them in an instant. We make split second opinions based on the first few seconds landing on a website, viewing a sales page or even flicking through social media as the visual subconscious that takes over.
Make a bad impression and you’ve lost a sale – no pressure there then!!
No brand guide?
Graphics can take
Bad graphics can make your customers
Run for the hills
Ending up with a
big confusing mish mash
Get some branding guide magic
Make creating visuals
It can be really hard to find the perfect look for your brand. And it can be especially difficult to create a look that stands out and has your business written all over it.
If you’ve ever looked at your branding and thought, ‘it’ll do’, or ‘it’s just not right’, or ‘it just looks like everything else out there’, then you need some fresh inspiration. When I work with my clients I try to recreate the soul at the heart of their business and often find myself drawing fresh ideas from old masters, modern art, popular culture, fashion and yes, cartoons. I’ve picked a group of famous fabaroony cartoon characters to match your brand and become your muse.
Find out whether your brand has a feisty, charming, powerful or soul searching character and how YOU can capture this in your marketing and visual branding. You’ll get a wonderful pdf containing an overview of your inspirational cartoon character, the lowdown on what colours and fonts would match your style and examples of how to regenerate your brand with whizzy graphics and images. Oooooh!