The Big Website Profit Machine logo

Transform your lazy website into a

A website that actually WORKS for your business!


A successful website should be a HUGE part of your marketing. If it isn’t bringing in new customers, leads and making your business sales then it isn’t WORKING for you!

Learn how to design, build and manage a PROFITABLE website as an ESSENTIAL marketing tool to bring you a constant stream of new customers, leads and sales.

(No techie experience necessary!)


Your business needs to grow but you…

Have invested in a basic website that is sitting there doing sod all for your business. No traffic, no leads and certainly no sales.

Need to be in charge of your own website, and understand what’s going on under the hood so you can use it as the fantastic marketing tool it should be!

Have no idea how you can get your website found on Google, or how to even get started with picking apart the secrets of SEO. They may as well be guarded by a three-headed puma in a locked basement with no stairs.


Are frustrated with the technology and have often thought about throwing your computer in the bin when grappling with your website

Need a guide to creating a website that YOU can use as a profitable part of your marketing, so you know you are doing it the right way instead of guessing.

Haven’t got a clue how a website is meant to HELP with your marketing, instead of being a giant time and money sink.

...or You haven’t even got a website yet.

You’re waiting for the perfect time – when you’ve ‘made it’, when you have clients / sales / a list the size of a mountain to invest in web design.

But the reality is that without a website you are losing all that lovely Google search juice, you aren’t building up your online brand and boosting your other marketing streams, such as social media.

Your website is THE most important part of your marketing.

Where, unlike social media, YOU are in control.

If it isn’t ACTIVELY doing anything for your business then you just have a really expensive business card.

A PROFITABLE WEBSITE doesn’t just sit there looking pretty, it also…

  • Brings in new customers who are actively searching in Google for what you sell!
  • Gets in front of your perfect audience 24/7
  • Serves your carefully crafted content to your customers whenever it was written. NO disappearing content
  • Establishes credibility and authority in your market
  • Builds your marketing list
  • Makes sales for you!
  • Saves you hours engaging on social media platforms by building relationships with your customers
  • Helps you ditch unscalable sales processes
  • Creates a 1-stop shop where your products and services are KING!

And … it does all of this for you without YOU having to be in there doing the do ALL THE TIME!


But you have to be a tech genius to build a profitable website, right?

NOPE! Building a profitable website is easy when you have a guide for each step of the way. Because you’re not frantically searching for web building tutorials on YouTube that only give you part of the answer. Because you’re not sitting there wondering why on earth NOBODY is visiting your website.

You will be able to build your website step-by-easy-step, the RIGHT way.

This EASY course will guide you through the exact same process I use myself when building my clients’ websites so that your website will have your business vision, calls to action, list-building and SEO friendly page design built in right from the start!

I have taught hundreds of non-techie business owners to design and build their own websites. I use drag and drop website builders that can look the bees knees without any coding or wrangling any complicated tech.

Everything is step by step and made simple without jargon or fluffy bits. All good stuff. 

website disaster to website master


The Big Website Profit Machine logo



Bitesize step by step training that guides you through the process of creating your wildly profitable website from vision and branding to SEO and sales.


Plug and play page and post templates with fill-in-the-blank sections so you can build pages with all the RIGHT INGREDIENTS for a profitable website.


My complete process for PLANNING, DESIGNING AND BUILDING a website that will fulfill your business vision and uplevel your business by putting YOU in the driving seat.


Design, tech and cheerleading support whenever you need it. No googling the answers or feeling so stuck you want to throw your computer out the window.

“‪I’ve just built my first website, from scratch!

I wanted to do it because I wanted the control and I wanted to understand how and why so I could update it and change it for myself. Luckily Katherine’s course came at just the right time and it’s with her fantastic lessons, advice, guidance and encouragement that I’ve been able to do a job I am really proud of.

Katherine is really knowledgeable but she also demystifies what can be quite a tricky subject. I felt that I was in safe hands throughout and trusted her implicitly. Her chatty and friendly presenting style was easy to listen to and I thought the way she arranged her training was easy to follow and understand.

I have done several of Katherine’s courses now and would not hesitate to recommend her or her services to anyone. She’s fab!”

Emma Gordon

Silver Clay School

“Thank you Katherine for creating the course. I had invested in getting a website created but it wasn’t a positive process, which left me with an incomplete website.

This course was the perfect cost effective way for me to create the website I wanted despite my limited tech knowledge.

The course was extremely easy to follow and I worked at my own pace. I had all my questions and queries answered via the supportive Facebook group. Open access to the course and Facebook group has provided me with the ongoing support I have needed as I have tweaked and expanded my site”.

Helen Owen

NOW it’s YOUR time to uplevel your online business. Give your website the high-performing makeover it deserves!

I’ll show you how…


Bitesize step by step video training, cheatsheets, workbooks and plug-and-play templates to guide you through the process of creating your wildly profitable website from vision and branding to SEO and sales.

planning your customer journey

1. Your Business Roadmap

To build a profitable website you need to know where you want to go!

We’ll be drilling down into exactly WHAT you need your website to do for your business – WHO you want to be attracted to your site like bees to honey and HOW want to turn them into paying customers.

This is YOUR website and YOU are in the control seat!

what are your customers searching for

2. Content Builder

I’ll give you the secret to finding out exactly what your customers are searching for and how you can answer their questions.

You’ll build a site that will answer your customers’ true desires with every page, post and product designed to attract the RIGHT visitors into your marketing web.

planning your customer journey

3. Customer Journey

Guide your customers through your website to make those sales!

Now that you’ve got those perfect customers onto your website it’s time to turn your site into your customer relationship manager. You’ll learn how to design their journey through your business from entry, to optin, to sale.

WordPress Training

4. The Build (for the non-techy)

Now you have your plan in place it’s time to start getting the basic tech up and running. 

You won’t need a developer, you won’t need to code or learn complicated tech jargon (urgh!)

I’ll take you through step-by-easy-step, from the very beginning, what you need to start building your website.

web and brand consultancy

5. Make it Sticky

We’ll be deep diving into what makes a great webpage capture your customer’s attention

Look over my shoulder as I take you through building your pages section by section so you aren’t ever faced with the curse of the blank screen.

You’ll learn exactly what elements you need to make your pages super sticky, keep your customers engaged and get them to take the actions you want them to take.

write seo friendly copy

6. Get Found on Google

We’ll be using your magic customer attracting words to make your site sing and dance on Google!

There’s nothing worse than spending hours curating the perfect blog post for it to just there sit, unfound and unread.   

I’ll reveal the secrets to writing Google-friendly, keyword-rich text that will rocket your website visitors numbers and keep them enthralled.


    creative web design for entrepreneurs

    7. Get the Right Look

    Website Design for the Non-Designer.
    It’s not just enough to create a sales page worth a million pounds … it’s got to LOOK like a million pounds too!

    Your site NEEDS to stand out from the competition and position you as the professional expert you are. I’ll walk you through the easy to design Divi modules so your site will look the bees knees!

    selling online and ecommerce

    8. Selling!

    This is what it’s all about! Your website is there to sell, whether you have a cart on there or not.

    I’ll make setting up your shop easy peasey, cart, delivery and all OR for you online service based businesses, I’ll provide you with an easy to follow section by section breakdown of the perfect sales page.

    Plus: Plug-n-Play page and product templates so you can just fill in the blanks!

    nurture and grow your website

    9. Nurture and Growth

    This is often forgotten in the excitement of a website build, but actually continuing to use your website is KEY.

    Learning how to be a fantastic WEBSITE OWNER is at the centre of creating a powerful profitable marketing machine

    Let’s create a website marketing plan to take your business onwards and upwards. 

    The Business Beautician

    BIG Website Profit Machine Blueprint

    Plan your customer journey & build a navigation that is easy to use

    Find the best keywords for each page, post and product that will bring in the right traffic

    Learn exactly where to put your keywords to get Google to rank your page

    Build an SEO friendly wordpress website without the tech headache

    Design powerful page layouts to guide your customers through your site

    Plan and design Calls to Action on every page to convert and sell

    Add the content your customers are searching for in Google with powerful design tools in Divi

    Release the power of SEO focused blogging

    Make sales on your site while you do what you love. Add a shop, services or courses.

    Add the right plugins that won’t slow you down

    Create a website that will connect with your ideal customer and convert

    At the end of this course you will have …

    A website that not only looks great, but actually:

    1. Gets loads of the right sort of ‘will actually buy from you’ traffic

    2. Attracts your dream clients and customers

    3. Makes it easy for them to buy from you

    Which means…


    A clear customer journey with irresistible calls to action will boost those sales


    A great website does the hard work for you so you can get on with doing what you love.


    No guesswork, I’ll be with you every step of the way.


    You’ll be in complete control of your site as the powerful marketing tool it should be.


    No more website shame. Your online brand will soar!

    “‪You’ll smash it. One of the best things I’ve invested in!

    Phew! done the bulk of my site ….(still a few pages to add, but the hard ones are done). I could NEVER have done it without your videos. thank you. Loving watching your vids & designing this, I never thought in a gazillion years I’d be able to do this.

    I was such a wimp with tech before I started, & I’m in love with my site now.

    Sarah Butler

    Biz Girl Sassy

    “When I signed up for the website course, I was terrified!

    In my late 50’s and very technically challenged, I really doubted my abilities, but Katherine has taken me by the hand step by step, never making me feel stupid and always encouraging me and answering all my questions along the way.

    Her video trainings are clear and her bubbly character shines through. I like that the trainings are always accessible so I can work in my own time.

    I am still in the middle of creating my website but am loving the whole process and gaining confidence by the day. Thank you Katherine!” xxx

    Elaine Tapson Rich

    Hot Shots Photobooks

    “The program has given me everything I needed to get my website up + running.

    Katherine’s videos are informative, fun & easy to follow, she covers all you need to know to get build a great website. I wanted to be in control of my own website, I got this and so much more. I have so much more confidence in myself now when it comes to the techy side of things.

    I’ve learned loads and I have a website that I’m proud of”.

    Caitriona Hicks

    Danu Essenses

    Okay, so… what’s this all cost?

    My one to one web design and branding clients pay me at least £2500 for a five page website and at least £5000 for an ecommerce website PLUS the cost of continuing support and care plans, SEO and marketing planning.

    I do provide all my clients with training on how to use their website BUT because they haven’t built it themselves they do find that they continue to need my help as their business develops.

    Which is why I have included EVERYTHING YOU WILL NEED in this course to help you manage and grow your website as your business grows and develops.

    YOU will be in control. YOU will be driving your business forwards from behind the wheel of your profit machine.

    And not only that, but you have LIFETIME access to the course so you can come back to tweak and improve your website AND build another one for you, your friends and even your Mum’s dog if you so wish (a Dog Blog sounds like a great idea).

    Easy SEO CHallenge

    Just think how much you’d have to spend to outsource all this! 

    • Outsourcing web design and build at least £3500
    • Figuring out your customers’ journey £10k investment in coaching plus £1500 for an expert to setup your funnel plus monthly cost of funnel software £250
    • Outsourcing SEO to an SEO expert at least £1200 per year (and most people don’t understand WHAT they are paying for anyway!)
    • Website marketing consultancy at least £5000

    TOTAL: £21,500

    AND outsourcing all this doesn’t help YOU be in full control of your OWN online business.

    There is so much good stuff packed into this course. You’ll be YOUR OWN MASTER of:

    • Your web design now and in the future as your business grows and develops. Because a good website is never finished.
    • Your customers’ journey
    • Your listbuilding
    • Your SEO
    • Your website marketing plan
    • Your online sales

    How much is that WORTH TO YOU?

    How much is that WORTH TO YOUR BUSINESS!

    So What Choice Will You Make?

    Choice A

    You can continue to bumble along with your present website, trying to tweak a few things to improve your web traffic, leads and sales.

    You can continue to Google search for how to work your own website, wasting time with complicated tech and the wrong advice, wondering why your business isn’t growing the way you want it to and bouncing from one quick-fix solution to another.


    Choice B

    You can join me (and all the other business owners who have said YES to growing their business) and get EVERYTHING you need for a more successful and profitable website RIGHT NOW!

    So if you’re ready to say YES to growing your business, getting more eyes on your website, more leads and more sales? Then I CANNOT wait to see you inside the course.

    Simply click the button below and my Team and I will be waiting for you on the inside!

    Did someone say bonuses??
    OH YES!

    Check out these amazing bonuses ALL designed to help you implement the training 10x faster than figuring it all out on your own.

    BONUS 1:

    12 Weeks Support in the Private Facebook Group

    Yes, there are 9 modules, BUT I know that we all do things in our own time. I DON’T want you to feel pressure to complete the tasks on time. I don’t want you to feel behind.

    I will be there in the group supporting you through the process from start to finish. No getting stuck. No throwing that computer out the window.

    I specialise in simplifying the tech and want this to be a fun, frustration free process for you!

    cheerleading facebook group support

    “This isn’t a love you and leave you to get on with it course, I’ll be in the group to support you every step of the way”

    BONUS 2:

    Live Q&A Calls and Hotseat Sessions

    Jump on and ask me questions and troubleshoot your site as we’ll get down to the nitty gritty of your website strategy. You’ll get my eyes on your site as you build so you can be sure that you are creating the right site for your dream business.

    Student numbers are limited to this course so I can give YOU the quality attention you and your business deserve.

    ask questions live calls

    “I charge hundreds for a one on one website audit. But jump on a hotseat and I’ll tell you exactly how you need to improve your website build, design AND strategy so your website pays its way!”

    BONUS 3:

    Content Marketing Planner

    Oh yes … we aren’t stopping at creating a kick-arse website we are creating a working profit machine! I’ve put together EVERYTHING you need to plan out your content marketing so you know EXACTLY what your website will be doing for your business for the next 12 months.

    This is my GO-TO GUIDE for nailing your content so you can make sure that your website is continuing to bring in those ideal customers, build your list and relationships and convert them to sales!

    So you can develop an editorial calendar to blow the competition out of the water!

    content marketing planner

    Get your website WORKING for you!
    Make your website a profitable!
    Grow your business!

    Meet the Business Beautician

    (In case we haven’t met yet)

    Hi, I’m Kat Reynolds

    I’m from England, living in the North, raised in the South (so no yummy Yorkshire accent I’m afraid)

    I have two very different tween and teen kids, one who loves art and creating, and the other who loves building and maths. As a half and half techie geek and arty farty sort, it’s as if they each got exactly one half of my personality.

    My worky (‘professional’) background is marketing for small businesses where I had to excel at branding design, tech, copywriting, advertising, websites, events, spreadsheets, long meetings (urgh), jargon (never excelled at that one), being serious (REALLY not me) and anything else that came up. After realising that all those skills would make me a kick-arse business owner who could focus on the things I truly love to do, I launched The Business Beautician into the world in 2013.

    Eight years later, I’ve built over 50 websites of all different shapes and sizes, helped countless lovely clients to brand up and get noticed, taught hundreds of business owners how to use the tech to create successful online businesses and learnt more valuable lessons than I can tell you!

    Which is why I created a course that would teach you, not only how to build a website but how to make it a central part of your business.

    I’ve taken everything I’ve learnt over the years working in the crazy world of online business and streamlined it into the Business Beautician Website Blueprint. 9 easy to follow, step by step modules that will take you from ‘I’ve got no idea what I’m doing’ to ‘I’m bossing it’! 

    This course is all about making it easy (I don’t believe in complicated). I go slowly, start from the beginning, cover all the basics and give you all the tools and templates you need to create your own website profit machine. I don’t believe in just telling you what you need to do, I tell you exactly how to do it, step by step. Simple.

    It’s amazing what you can achieve when all the techie stuff starts to make sense and you can start to use those tools in your business.

    I can’t wait to see the transformation you will see in your business!

    Build a website with the business beautician

    Quick Recap!

    When you join The BIG Website Profit Machine, you’ll receive instant access to EVERYTHING you need to design and build a wildly profitable website! Including…


    Bitesize step by step training that guides you through the process of creating your wildly profitable website from vision and branding to SEO and sales.


    Plug and play page and post templates with fill-in-the-blank sections so you can build pages with all the RIGHT INGREDIENTS for a profitable website.


    My complete process for PLANNING, DESIGNING AND BUILDING a website that will fulfill your business vision and uplevel your business by putting YOU in the driving seat.


    Design, tech and cheerleading support whenever you need it. Supportive Facebook Group for a full 12 weeks.


    4 Q&A and Hotseat sessions so you can get my webby expert eyes on your site.


    Downloadable cheatsheets and workbooks to help you nail your message, your audience and your content AND make your website marketing rinse and repeat.


    The Ultimate Content Marketing Planner to make sure that your website CONTINUES to be your Profit Machine.


    Lifetime access and ongoing updates. Return to the course again and again as your business grows.

    review for the big website profit machine on facebook

    I wanted a site like ‘The Business Beautician’ but I couldn’t afford to pay Katherine to build it! So I was absolutely thrilled when I discovered that she offered a DIY program where she showed you exactly how to build your own DIVI fabulous site just like hers.

    What I loved about this:
    1/ The installment payment option made this affordable.
    2/ The video tutorials are so easy learn from.
    3/ You work through it with Katherine one step at a time making the whole process smooth and user friendly.

    There is also plenty of online support! If and when you do get stuck, if you really can’t move forward as I couldn’t do on a number of occasions, Katherine is only too willing to jump online for you and take a look and make the fixes where need be.

    I am very grateful. I have learned so much! And, I have complete control of my site and can edit, amend, update, and change any time I want to. I wouldn’t have such autonomy and creative freedom if someone else had built it for me.

    Michele Scott

    Numerologist, Michele Scott Numerologist

    “It all sounds fantastic, but I just don’t have the money or time right now”

    Well, that is exactly why you need this course! 
    Think just how much time you spend searching for solutions online, or how much money you spend getting people to fix parts of your site or bolt on yet another function that does nothing to grow your business.

    Think how much money your website is costing you RIGHT NOW, sitting there doing nothing for your business while you continue to pay for hosting, update, support and all the other little ‘extras’.

    AND think how much money your website COULD be earning you right now… if you make the choice to change it!

    Is this course right for you?

    All the FAQ

    I’ve already got a website, is this course right for me?

    This course is perfect for you if that old website isn’t working for your business.

    It might be that it was built for you by a developer and you’ve no idea how to use it yourself. It might not be doing a good job at bringing in those leads and sales. It might be that you are so embarrassed with your current site that you try to hide the fact you have one. It might be that your business has evolved and your old website no longer does you any favours.

    This course will make sure you understand exactly how to operate a well designed, sales boosting website.

    I’m a complete technophobe, will I be able to do this?

    No worries, I have worked with a lot of tech shy business owners and they come out feeling like masters of WordPress by the end.

    I will take you through each stage of building your website, step by easy step from the very beginning. Watch, pause and do what I’m showing you on screen. Because you will be building your own site, you will understand exactly how it works, how to change and add things and how you can get the best out of your site.

    And if you do get stuck I will don my super cape and swoop in to unstick you. Nobody is left behind 🙂

    Why should I DIY, when I could get a cheap £500 website knocked up for me?

    Learning how to do it yourself means you’ll understand your website and how it works for your business inside out.

    Much of the work I do with my clients’ websites is in the planning. How will the website work in their business, what results do they need to see, what are their objectives? I’ve distilled that process into this course so we take a deep dive into how your website will be an active part of your marketing – attracting the right visitors, guiding them to buy, sign up or contact you. You’ll understand what content you need to create, what people are actively searching for online and how they can find you, build those relationships with your brand and buy.

    A basic, sort-of-pretty site will only get you so far. We want to take your business to a whole new level!

    Will it look like a ‘proper’ professional website?

    Of course. We’ll make sure that all the common pitfalls of embarrassing websites are avoided.

    Bad images, confusing layouts, menus packed full of EVERYTHING, no calls to action, broken links and pointless pages, old-fashioned or completely disjointed looking themes. We’ve all seen them (or own them).

    My step by step website building process makes sure we avoid every one of these website monstrosities. We use a modern, flexible and very easy to make something look brilliant website builder theme, Divi and as a graphic designer I’ll give you a bunch of easy tips to make it all tie together beautifully.

    I’m about as creative as a knat, will I really be able to design a website

    Yes! We will be building our layout and content first so you’ll know exactly what goes where. No blank screen syndrome here!

    Good website design is all about creating easy to navigate layout and fantastic content that will capture the attention of your audience. I’ll take you through the steps to create impactful layout and page design even before we get to adding the ‘pretty’ stuff. You then get a whole module of videos to help you to brand up your content, step by easy step.

    Will there be any extra costs?

    I use the Divi Builder on the videos which costs $89 

    You will also need to invest in a good hosting package. I recommend Siteground (but will take you through the options in week 2 so if you don’t have this organised, don’t worry)

    If you don’t already have one you will need a domain name, which generally cost about £10 a year (again, I cover this in week 2)

    I’m a complete beginner. I’ve never had a website and don’t know if I really need one.

    It is perfectly possible to run an online business out of social media or rely on your high street shop to do all your marketing. But your customers WILL look for you on Google. They will expect a business to have a website, even if you don’t sell online. If you are thinking of growing your business a good website is a must.

    We’ll be talking about the objectives of your new site in the first module, but a good website will:

    • Build the know, like and trust factor of your brand
    • Get you good quality leads
    • Make you sales
    • Move your shop sales online
    • Improve your sales flow
    • Build relationships with your customers
    • Increase returning customer sales
    • and much much more!

    What if I don’t get it done in time?

    Although there are 9 modules, I understand that there is a lot of content. I will be there in the group, supporting you for 12 whole weeks. Answering questions, making sure you aren’t stuck and are getting THE BEST value for this course.

    I want you to finish this course with a kick arse, profitable website machine that will supercharge your business and the tools to maintain and nurture it as your business booms.

    Wait, I have a question!

    2 + 1 =