Every year summer surprises me.
I know it’s coming, it’s pretty much guaranteed to arrive somewhere between May and August, if only for a week in the cold north of England.
But every year, I haven’t bought the kids’ sunhats, we have to run to the shops for suncream and we discover that everybody has only one worn out sandal.
It’s just hard to imagine wearing nothing but short sleeves when it’s pelting it down outside and even thought the shops stock up on summer clothes as early as February there is a part of me that always thinks that there is time. It’s just easy to stay with the status quo and keep on wearing that cosy old hoodie and jeans.
But I know that I’ll be able to find a sunhat somewhere and the shop is only round the corner.
It’s a little different when it comes to my business social media page. First impressions do count and if a poorly thought out Twitter page is the first thing my potential followers see, it will be a big letdown.
Now, as I write this, I STILL haven’t updated my Twitter page for the BIG CHANGE next week. So let this be my challenge of the week. Let’s update our Twitter header today so we’re not caught on the hop on next Wednesday 28th May.
Right, here I go. Some tips to make your new Twitter layout 2014 look the bees knees.
Your header image will now show at the top of the page and stretch across the entire length of the screen at 1500 x 500 pixels. It’s a lot more visual and gives you tons more room to play with.
This is your chance to create a big visual statement so choose a high quality image that speaks volumes about what your business stands for.
Don’t clutter it up with too much text. Focus on one main message. It might be your top product this month, or getting people to sign up to your list, or just shouting about your core brand personality. Use large, bold text that visitors can scan.
Call to action
Add your website url and links to other social media sites, make your freebie centre stage or start a #conversation.
Change it up
Nothing stays the same, and neither should your profile header. This is an opportunity to advertise your latest marketing message. Just have fun, try it out, change it, test it, try it again.
Pictures and videos will take more of a centre stage in the new layout. Visitors can use the photo/video tab to have a peek and they’ll show in your feed to capture attention.