My 6 year old daughter has her own style.
She is happy as long as she can mix and match exactly what she wants from her wardrobe. She’s done this since she was 2 and although we end up with some very interesting rainbow colours, many patterned outfits I have to admire her confidence to go out there and strut her stuff, no matter what Mummy says. And who says that spots, stripes and flowers shouldn’t EVER be put together?
She is totally herself. Friends don’t influence her fashion choices and I certainly can’t get her to change out of that leopard spot skirt coupled with the diagonal neon pink striped scarf she has accessorized around her waist. She gaily skips down the road waving hello at everybody she sees, once including a vanload of surprised workmen who all waved happily back.
She stands out and people respond with a smile.
I can learn a lot from the blithe confidence of a determined 6 year old. It’s so easy to fall into the generic marketing trap – trying to mimic other ‘successful’ businesses, choosing colours that are ‘proven to work’ and pictures ‘that sell’.
But often, these design choices say very little about you and your business and won’t attract the that perfect customer who really gets what your business is about. So don’t be afraid to mix and match. Mix your leopard print with a girly lace or use imagery that is never normally used in your industry.
Let’s stand out and make people smile!
Here are some great examples of brands that use unusual imagery to say something very specific about their business
Lloyds Bank rebranded with a bit of a different take on the sensible world of banking.
The Sales Divas uses quirky vintage imagery throughout their marketing that always gets my attention and I know instantly who the message is from, without having to read a word.
In an industry that is dominated by young skinny supermodels, Dove hit the headlines with their real beauty campaign. Their video showing how women view themselves went viral and the campaign is now in it’s 10th year. Has it boosted sales? Certainly. Does it appeal to a certain sort of consumer? Definitely! It caused a storm but it got us talking.
What images can you mix into your brand to get people talking about your business?