Is your wordpress theme a good fit for your business?

guitar dog

Business owners often ask me ‘what WordPress theme should I buy?’

This is a really hard question to answer as it really depends on what their business needs and what it needs to achieve. One thing is for sure, it is very easy to choose a theme that simply isn’t a good fit.

A few years ago our tv broke down.

At the time I was completely obsessed with a geeky sci-fi tv series that I couldn’t possibly miss and it was on that night. Bearing in mind that this was in the days of video recorders and no catch up tv or online viewing. As far as I was concerned, this was my only chance to catch the show.

So after hitting it smartly on the top and uttering a few choice phrases to my husband I marched off to work in a foul mood (must be my artistic temperament).

And then I got a phone call half way through my day at work from my husband proudly announcing that he had saved my evening and bought a brand new tv which would be delivered that afternoon.

Do you ever get that sinking feeling?

I got home. My husband flung open the door, pushed me towards the living room and shouted ‘Ta Da!!’

IT WAS ENORMOUS!

I’m not joking when I say that this monster of a tv was half the size of our tiny little lounge. Its massive bottom was wedged into the corner but it still came so close to the sofa that there wasn’t much room for our legs. I don’t even know how they  got it through the door for goodness sake. I turned to my grinning husband and broke it to him that ‘it had to go back’.

‘But it is the latest technology, and it was a great price, they did me a deal AND it has a special controller that can work our video player.  AND just wait till you see this!!’, he answered.

After sitting through the whole of Star Wars, so huge that you had to lean back to see the entire screen, and so loud that I felt as if the Millennium Falcon had landed on my lap, even my husband had to admit that it was a little large for the room and agreed to get a ‘slightly’ smaller one. Yoda should never be that big.

I’m not saying that it wasn’t a great TV. For the time, it was top of the range. It had all the widgets we needed and some we didn’t even know what they did. The problem was that it wasn’t a good fit – literally.

So when you start thinking, I need a WordPress website, I need a WordPress theme. Stop and think what would be a good fit for your business.

Start with what your online business needs, what you need to achieve and who you need to sell to. Be honest with yourself – do you have lots of images to use in fancy sliders and to decorate image heavy pages? Will you really blog every week to make your blog centric website look fresh and exciting?

Plan it, sketch it out and then go and find the fancy widgets, themes and plugins that will make it a reality.